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    Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business (Vintage) (Paperback) By (author) John Newhouse

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    DescriptionThe commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe's Airbus overtook America's Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.

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  • Full bibliographic data for Boeing Versus Airbus

    Boeing Versus Airbus
    The Inside Story of the Greatest International Competition in Business
    Authors and contributors
    By (author) John Newhouse
    Physical properties
    Format: Paperback
    Number of pages: 254
    Width: 134 mm
    Height: 203 mm
    Thickness: 17 mm
    Weight: 209 g
    ISBN 13: 9781400078721
    ISBN 10: 1400078725

    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.6
    B&T Modifier: Region of Publication: 01
    BIC subject category V2: KNG
    B&T Modifier: Academic Level: 05
    BIC E4L: TRA
    BIC subject category V2: WGM
    LC subject heading:
    B&T Modifier: Subject Development: 10
    LC classification: HD
    B&T General Subject: 180
    Ingram Subject Code: BE
    Abridged Dewey: 338
    Libri: I-BE
    BISAC V2.8: BUS081000
    Warengruppen-Systematik des deutschen Buchhandels: 27870
    B&T Approval Code: A87402400, G45704200
    BISAC V2.8: BUS077000, TRA002010, BUS070100
    LC subject heading: , , ,
    DC22: 338.76291333
    DC21: 338.76291333
    BIC subject category V2: KJZ
    Edition statement
    Random House USA Inc
    Imprint name
    Random House Inc
    Publication date
    01 August 2008
    Publication City/Country
    New York
    Author Information
    John Newhouse has written seven books and for many years was the Washington correspondent for The New Yorker. He lives in Washington, D.C.
    Review quote
    "A must-read for anyone looking for a glimpse into the white-knuckled world of the commercial airplane business."--"BusinessWeek""One of the great business stories of our times."--"The Chicago Tribune""An epic narrative. . . . There is nothing quite like it . . . [and there's] no better commentator on this sporting struggle than John Newhouse." --"The Economist""Mr. Newhouse gives us a tutorial on a number of important issues that affect all participants in the global marketplace." --"The Washington Times"