Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business (Vintage) (Paperback)
$13.92 - Save $2.08 13% off - RRP $16.00 Free shipping worldwide (to United States and
all these other countries) Usually dispatched within 48 hours | |Short Description for Boeing Versus Airbus The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe's Airbus overtook America's Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies ...
Full description- Publisher: Random House Inc
- Published: 01 August 2008
- Format: Paperback 254 pages
- See: Full bibliographic data
- Categories: Business & Management | Transport Industries | Aircraft
- ISBN 13: 9781400078721 ISBN 10: 1400078725
- Sales rank: 108,785
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Full description for Boeing Versus Airbus
The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe's Airbus overtook America's Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.
