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    Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (CD-Audio) By (author) W Chan Kim, By (author) Renée Mauborgne

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    DescriptionWinning by "not" competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: . Reconstruct market boundaries . Focus on the big picture . Reach beyond existing demand . Get the strategic sequence right . Overcome organizational hurdles . Build execution into strategy"


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  • Full bibliographic data for Blue Ocean Strategy

    Title
    Blue Ocean Strategy
    Subtitle
    How to Create Uncontested Market Space and Make the Competition Irrelevant
    Authors and contributors
    By (author) W Chan Kim, By (author) Renée Mauborgne
    Physical properties
    Format: CD-Audio
    Number of pages: 6
    Width: 135 mm
    Height: 152 mm
    Thickness: 33 mm
    Weight: 181 g
    Language
    English
    ISBN
    ISBN 13: 9781596590687
    ISBN 10: 1596590688
    Classifications

    BIC E4L: BUS
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    B&T Merchandise Category: AUD
    LC subject heading:
    BIC subject category V2: KJS, KJC
    B&T Modifier: Subject Development: 10
    LC subject heading:
    LC classification: HF
    B&T General Subject: 180
    LC subject heading:
    BISAC V2.8: BUS063000
    Warengruppen-Systematik des deutschen Buchhandels: 57850
    BISAC V2.8: BUS043000
    DC21: 658.802
    DC22: 658.802
    Abridged Dewey: 380
    LC subject heading:
    Ingram Subject Code: JB
    Libri: I-JB
    Thema V1.0: KJS, KJC
    Edition
    Unabridged
    Edition statement
    Unabridged
    Publisher
    Gildan Media Corporation
    Imprint name
    Gildan Media Corporation
    Publication date
    01 October 2006
    Publication City/Country
    New York, NY