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    Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Harvard Business School Press) (Hardback) By (author) Kim W. Chan, By (author) Renée Mauborgne

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    DescriptionThe global phenomenon, embraced by business worldwide and now published in more than 40 languages. This international bestseller challenges everything you thought you knew about the requirements for strategic success. Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future. In the international bestseller Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--untapped new market spaces ripe for growth. Such strategic moves, which the authors call "value innovation," create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Published by Harvard Business Review Press.

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  • Full bibliographic data for Blue Ocean Strategy

    Blue Ocean Strategy
    How to Create Uncontested Market Space and Make the Competition Irrelevant
    Authors and contributors
    By (author) Kim W. Chan, By (author) Renée Mauborgne
    Physical properties
    Format: Hardback
    Number of pages: 256
    Width: 160 mm
    Height: 236 mm
    Thickness: 25 mm
    Weight: 522 g
    ISBN 13: 9781591396192
    ISBN 10: 1591396190

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    BIC subject category V2: KJC
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    Warengruppen-Systematik des deutschen Buchhandels: 17850
    LC subject heading:
    Ingram Subject Code: BE
    BISAC V2.8: BUS063000
    B&T Modifier: Academic Level: 02
    BISAC V2.8: BUS043000
    LC classification: HF5415.153
    BISAC V2.8: BUS036000
    B&T Approval Code: A48505000
    LC subject heading:
    DC22: 658.8/02, 658.802
    LC subject heading:
    B&T Approval Code: A48502000
    Libri: MARK6600
    LC subject heading:
    Libri: KONK6000, WETT1000
    LC classification: HF5415.153 .K53 2005
    Thema V1.0: KFFM, KJC
    Edition statement
    New ed.
    Harvard Business Review Press
    Imprint name
    Harvard Business Review Press
    Publication date
    01 March 2005
    Publication City/Country
    Boston, MA
    Author Information
    W. Chan Kim is The Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD and an advisory member for the European Union. Renee Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy and management and a Fellow of the World Economic Forum. Together, they have written for the Wall Street Journal, New York Times, and Financial Times, and their Harvard Business Review articles have sold over 500,000 reprints. They were selected for Thinkers 50, the global ranking of business thinkers, and The Sunday Times (London) called them "two of Europe's brightest business thinkers!Kim and Mauborgne provide a sizeable challenge to the way managers think about and practice strategy." They split their time between New York and Fontainebleau, France.
    Review quote
    "This breakthrough book is essential for any strategist or entrepreneur who wants to move out of intensively competitive, shark-infested waters and into an opportunity- filled, open ocean." -- Business Insider