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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Hardback Harvard Business School Press

By (author) W Chan Kim, By (author) Renée Mauborgne

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  • Publisher: Harvard Business School Press
  • Format: Hardback | 256 pages
  • Dimensions: 157mm x 236mm x 28mm | 544g
  • Publication date: 3 February 2015
  • Publication City/Country: Boston
  • ISBN 10: 1625274491
  • ISBN 13: 9781625274496
  • Edition statement: Expanded
  • Sales rank: 418,462

Product description

A global phenomenon now published in a record 43 languages. Over 3.5 million copies sold. A bestseller across five continents. Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as widely practiced as this approach has been, W. Chan Kim and Renee Mauborgne's research shows that is not the way to create profitable growth in the future. In their book "Blue Ocean Strategy"--now expanded and with a new Preface by the authors--Kim and Mauborgne (INSEAD) argue that cutthroat competition increasingly results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--untapped new market spaces ripe for growth. Such strategic moves, which the authors call "value innovation," create powerful leaps in value that often render rivals obsolete for more than a decade. "Blue Ocean Strategy" presents a systematic approach to making the competition irrelevant and outlines principles and tools any company, organization or government can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Learn more at Published by Harvard Business Review Press.

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Author information

W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy Institute. They are the authors of Blue Ocean Strategy, which has sold over 3.5 million copies, is being published in a record-breaking 43 languages, and is a bestseller across five continents. They are ranked No. 2 in The Thinkers50 listing of the World's Top Management Gurus and are the recipients of numerous academic and management awards including the Nobel Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business among others. Kim is an advisor to several countries and Mauborgne is a member of President Barack Obama's Board of Advisors on education.

Review quote

Thinkers50 Strategy Award for Best Business Book of the decade The "Fast Company" Leadership Hall of Fame Winner of the Carl S. Sloane Award for Excellence in Management Consulting