Blockbusters: Hit-Making, Risk-Taking, and the Big Business of EntertainmentHardback
- Publisher: Henry Holt & Company
- Format: Hardback | 320 pages
- Dimensions: 164mm x 238mm x 34mm | 500g
- Publication date: 15 October 2013
- ISBN 10: 0805094334
- ISBN 13: 9780805094336
- Edition statement: New.
- Sales rank: 82,774
Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professorsWhat's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products--the movies, television shows, songs, and books that are hugely expensive to produce and market--is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, "Blockbusters" is destined to become required reading for anyone seeking to understand how the entertainment industry really works--and how to navigate today's high-stakes business world at large.
Other people who viewed this bought:
$20.65 - Save $5.35 20% off - RRP $26.00
$43.54 - Save $16.43 27% off - RRP $59.97
$16.54 - Save $7.01 29% off - RRP $23.55
$8.88 - Save $1.11 11% off - RRP $9.99
$11.58 - Save $3.41 22% off - RRP $14.99
$27.29 - Save $8.75 24% off - RRP $36.04
Other books in this category
$7.34 - Save $2.01 21% off - RRP $9.35
$22.89 - Save $8.53 27% off - RRP $31.42
$10.31 - Save $11.69 53% off - RRP $22.00
$7.59 - Save $4.96 39% off - RRP $12.55
$12.51 - Save $5.48 30% off - RRP $17.99
$22.14 - Save $15.55 41% off - RRP $37.69
Anita Elberse, the Lincoln Filene Professor of Business Administration at the Harvard Business School, is one of the youngest female professors to be awarded tenure in the School's history. Her work has been featured in "The New York Times," "The Wall Street Journal," "Variety," and "Fortune." She lives in Boston, Massachusetts.
"A compelling answer for those who wonder why Hollywood seems obsessed with superheroes and all hit songs sound alike. The formula works. . . [In "Blockbusters", ] Elberse delivers an accessible, convincing accounting for the ways in which contemporary entertainment is produced, marketed and consumed."--"Kirkus Reviews""Good books merit a second reading--"Blockbusters "merits at least three. First, read it for fun. Anita Elberse describes the history of how blockbuster products and star entertainers were built. If you've ever read arguments about whether leaders are made or born, you'll love this. Then read it again for Elberse's model, which explains the process by which hits and stars are made. This will make you feel like Columbus discovering a world that has long existed but few have seen. Then read it a third time, using her model to understand how other stars - leaders in politics, business and academia, for starters - often can be built in the same way. There is hope - because the world truly is entertaining." Blockbusters "is a delightful, thought-provoking book." --Clayton Christensen, author of "The Innovator's Dilemma"