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    Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment (Hardback) By (author) Anita Elberse

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    DescriptionWhy the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professorsWhat's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products--the movies, television shows, songs, and books that are hugely expensive to produce and market--is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, "Blockbusters" is destined to become required reading for anyone seeking to understand how the entertainment industry really works--and how to navigate today's high-stakes business world at large.


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  • Full bibliographic data for Blockbusters

    Title
    Blockbusters
    Subtitle
    Hit-Making, Risk-Taking, and the Big Business of Entertainment
    Authors and contributors
    By (author) Anita Elberse
    Physical properties
    Format: Hardback
    Number of pages: 320
    Width: 164 mm
    Height: 238 mm
    Thickness: 34 mm
    Weight: 500 g
    Language
    English
    ISBN
    ISBN 13: 9780805094336
    ISBN 10: 0805094334
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.3
    LC subject heading:
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 05
    LC subject heading:
    BIC subject category V2: KJS, KJC, KNTX
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    B&T Modifier: Geographic Designator: 01
    Ingram Subject Code: BE
    Libri: I-BE
    BISAC V2.8: BUS063000
    BIC subject category V2: TJK
    BISAC V2.8: BUS043000
    DC21: 384
    Warengruppen-Systematik des deutschen Buchhandels: 17860
    LC subject heading:
    BISAC V2.8: TEC041000, BUS070060
    B&T Approval Code: A48502000
    DC22: 384
    LC subject heading:
    Abridged Dewey: 384
    LC subject heading: , , ,
    B&T Approval Code: A48905200
    LC classification: P96.E25 E53 2013
    Ingram Theme: ASPT/FILMAS
    Thema V1.0: KJS, TJK, KNT, KJC
    Edition statement
    New ed.
    Publisher
    Henry Holt & Company
    Imprint name
    Henry Holt & Company
    Publication date
    15 October 2013
    Author Information
    Anita Elberse, the Lincoln Filene Professor of Business Administration at the Harvard Business School, is one of the youngest female professors to be awarded tenure in the School's history. Her work has been featured in "The New York Times," "The Wall Street Journal," "Variety," and "Fortune." She lives in Boston, Massachusetts.
    Review quote
    *** One of Amazon's Best Books of 2013 ****** One of "The Globe and Mail"'s Best Business Books of 2013 ***"How come so many movies are sequels, adaptations and reboots? Why do music studios spend so much on just a handful of superstar artists? And since when did TV shows become so lush and sophisticated? . . . [Elberse's] great new book, "Blockbusters," explains that the . . . questions share one answer. The blockbuster strategy--betting more and more money on fewer and fewer titles--has taken over the entertainment world."--TheAtlantic.com"In her new book "Blockbusters" ...[Elberse] argues quite convincingly that in the music industry (in addition to cinema, television, books, and more) record labels are most profitable when they focus their funds on a small number of big-shot, can't-miss juggernauts."--"Billboard""Forceful . . . Elberse analyzes the realm of culture with a rigorous, numbers-driven approach."--"The Boston Globe""Persuasive... Elberse's research has now culminated in the publication of her first book, "Blockbusters," in which she makes a bold...case against fiscal timidity in the entertainment industry."--"Bloomberg Businessweek""Convincing... Elberse's Blockbusters builds on her already impressive academic resume to create an accessible and entertaining book."--"Financial Times"""Blockbusters "demonstrates that [a blockbuster] strategy usually beats the more cautious approach of spreading around lower-amount investments in a larger number of projects, a recipe for mediocrity that seldom captures the public's imagination."--"Forbes""A compelling answer for those who wonder why Hollywood seems obsessed with superheroes and all hit songs sound alike. The formula works. . . [In "Blockbusters," ] Elberse delivers an accessible, convincing accounting for the ways in which contemporary entertainment is produced, marketed and consumed."--"Kirkus Reviews""As "Blockbusters" reveals, pursuing projects with high risk and high reward is actually the best long-term business model."--Omnivoracious.com"The book effectively explains the paradox of why more entertainment channels result in fewer choices, and offers a welcome respite from the usual business titles."--"Publishers Weekly""Fortunate readers of the book are claiming that Anita Elberse's "Blockbusters" is a compelling answer to those wondering why Hollywood seems obsessed with superheroes. Her book merits, not one, two, but three readings."--SciFied.com"In "Blockbusters," Anita Elberse... argues that the blockbuster strategy--a broad formula that assumes investing in big potential winners will account for a disproportionate share of returns--now governs consumer markets, from restaurants and hotels to electronics." --"The Wall Street Journal""Good books merit a second reading--"Blockbusters "merits at least three. First, read it for fun. Anita Elberse describes the history of how blockbuster products and star entertainers were built. If you've ever read arguments about whether leaders are made or born, you'll love this. Then read it again for Elberse's model, which explains the process by which hits and stars are made. This will make you feel like Columbus discovering a world that has long existed but few have seen. Then read it a third time, using her model to understand how other stars - leaders in politics, business and academia, for starters - often can be built in the same way. There is hope - because the world truly is entertaining." Blockbusters "is a delightful, thought-provoking book."--Clayton Christensen, author of "The Innovator's Dilemma"