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    Blink: The Power of Thinking without Thinking (Paperback) By (author) Malcolm Gladwell

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    DescriptionIn his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.


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  • Full bibliographic data for Blink

    Title
    Blink
    Subtitle
    The Power of Thinking without Thinking
    Authors and contributors
    By (author) Malcolm Gladwell
    Physical properties
    Format: Paperback
    Number of pages: 296
    Width: 137 mm
    Height: 208 mm
    Thickness: 25 mm
    Weight: 113 g
    Language
    English
    ISBN
    ISBN 13: 9780316010665
    ISBN 10: 0316010669
    Classifications

    Warengruppen-Systematik des deutschen Buchhandels: 27850
    BIC E4L: PSY
    Nielsen BookScan Product Class 3: T17.9
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    B&T Modifier: Region of Publication: 01
    BIC subject category V2: VSP
    B&T Modifier: Academic Level: 05
    LC subject heading:
    Ingram Subject Code: BE
    DC22: 153.4
    B&T General Subject: 670
    BISAC V2.8: PSY031000
    Libri: I-BE
    BISAC V2.8: BUS019000
    DC22: 153.44
    LC subject heading: ,
    B&T Approval Code: A11240000, A11330000
    LC subject heading:
    BISAC V2.8: SEL031000, PSY008000
    DC22: 153.4/4
    LC classification: BF448 .G53 2007
    Thema V1.0: KJMD
    Edition
    1, Annotated
    Publisher
    BACK BAY BOOKS
    Imprint name
    BACK BAY BOOKS
    Publication date
    03 April 2007
    Publication City/Country
    Newport Beach, California
    Author Information
    Malcolm Gladwell is a staff writer for The New Yorker. He was formerly a business and science reporter at the Washington Post.