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    The Big Switch: Rewiring the World from "Edison" to "Google" (Paperback) By (author) Nicholas Carr


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    DescriptionIn this eye-opening look at the new computer revolution and its consequences, Nicholas Carr explains why computing is changing and what this means for all of us. A hundred years ago, companies stopped producing their own power and plugged into the newly built electric grid. The cheap power pumped out by electricity providers not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way as companies dismantle their private computer systems and tap into rich services delivered over the Internet. Computing is turning into a utility. The shift is remaking the computer industry, bringing competitors like Google to the fore and threatening traditional stalwarts like Microsoft. The effects will reach further as cheap computing changes society as profoundly as cheap electricity did. In this lucid and compelling book Carr weaves together history, economics and technology to explain the 'big switch'.

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  • Full bibliographic data for The Big Switch

    The Big Switch
    Rewiring the World from "Edison" to "Google"
    Authors and contributors
    By (author) Nicholas Carr
    Physical properties
    Format: Paperback
    Number of pages: 224
    Width: 138 mm
    Height: 209 mm
    Thickness: 20 mm
    Weight: 244 g
    ISBN 13: 9780393333947
    ISBN 10: 0393333949

    Nielsen BookScan Product Class 3: T8.0
    B&T Book Type: NF
    BIC E4L: SCP
    BIC subject category V2: PDZ
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 05
    BIC subject category V2: UBJ, PDR
    Warengruppen-Systematik des deutschen Buchhandels: 17400
    BISAC V2.8: SOC000000, SCI034000, COM031000
    B&T General Subject: 229
    B&T Merchandise Category: COM
    Ingram Subject Code: XG
    LC subject heading:
    BISAC V2.8: SCI000000
    LC subject heading:
    B&T Approval Code: A80070000
    BISAC V2.8: COM079010
    DC22: 303.4834
    LC subject heading:
    DC22: 303.48/34, 303
    LC classification: QA76.9.C66 C38 2009
    Edition statement
    WW Norton & Co
    Imprint name
    WW Norton & Co
    Publication date
    23 January 2009
    Publication City/Country
    New York
    Review quote
    "Mr. Carr's provocations are destined to influence CEOs and the boards and investors that support them as companies grapple with the constant change of the digital age." The Wall Street Journal "...should be read by anyone interested in the shift from the world wide web and its implications for industry, work and our information environment." William H. Dutton The Times Higher Education Supplement "...a catalogue of Carr's best-aimed shots at the web economy's downsides..." Julian Dibbell, The Telegraph * "Carr is one of the more cogent writers on the economic and social implications of the changes sweeping through corporate datacentres." Financial Times"