The Big Switch

The Big Switch : Rewiring the World, from Edison to Google

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A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing-and what it means for all of us.

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  • Hardback | 224 pages
  • 160.02 x 236.22 x 25.4mm | 566.99g
  • WW Norton & Co
  • New YorkUnited States
  • English
  • 0393062287
  • 9780393062281
  • 328,894

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About Nicholas Carr

Nicholas Carr is the author of The Shallows, a Pulitzer Prize finalist, as well as The Big Switch and Does IT Matter? His articles and essays have appeared in The Atlantic, the New York Times, the Wall Street Journal, Wired, and the New Republic, and he writes the widely read blog Rough Type. He has been writer-in-residence at the University of California, Berkeley, and an executive editor of the Harvard Business Review.

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