The Big Red Fez
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The Big Red Fez : How to Make Any Web Site Better

By (author) Seth Godin

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YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the Back button. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.

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  • Paperback | 112 pages
  • 138 x 212 x 10mm | 100g
  • 28 Jan 2002
  • SIMON & SCHUSTER
  • New York
  • English
  • Fireside.
  • 0743227905
  • 9780743227902
  • 240,172

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"Business Week"Seth Godin is the ultimate entrepreneur for the Information Age.

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