The Big Red Fez: How to Make Any Web Site Better (Paperback)
$11.40 - Save $1.55 11% off - RRP $12.95 Free shipping worldwide (to United States and
all these other countries) Usually dispatched within 48 hours | |Short Description for The Big Red Fez From the author of the "New York Times" bestseller "Permission Marketing" comes a sharp, engaging book about building a better web site. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and
Full description- Publisher: SIMON & SCHUSTER
- Published: 28 January 2002
- Format: Paperback 112 pages
- See: Full bibliographic data
- Categories: E-commerce: Business Aspects | Sales & Marketing | Advertising | Internet Guides & Online Services | Web Graphics & Design | Computer Networking & Communications
- ISBN 13: 9780743227902 ISBN 10: 0743227905
- Sales rank: 571,641
Full description for The Big Red Fez
YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, "The Big Red Fez" is a must-have tool for anyone working on the web.
