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    The Big Red Fez: How to Make Any Web Site Better (Paperback) By (author) Seth Godin

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    DescriptionYOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the Back button. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.

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  • Full bibliographic data for The Big Red Fez

    The Big Red Fez
    How to Make Any Web Site Better
    Authors and contributors
    By (author) Seth Godin
    Physical properties
    Format: Paperback
    Number of pages: 112
    Width: 138 mm
    Height: 212 mm
    Thickness: 10 mm
    Weight: 100 g
    ISBN 13: 9780743227902
    ISBN 10: 0743227905

    BIC E4L: COM
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S10.1
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 05
    B&T Modifier: Subject Development: 06
    BIC subject category V2: UT, UDB
    Ingram Subject Code: BE
    LC subject heading:
    Libri: I-BE
    BISAC V2.8: BUS002000
    B&T Approval Code: A93661400
    DC21: 005.72
    Warengruppen-Systematik des deutschen Buchhandels: 26360
    BISAC V2.8: BUS090010
    LC classification: TK5105.888
    DC22: 005.7/2, 005.72
    B&T General Subject: 235
    LC subject heading:
    BISAC V2.8: BUS043010, COM060130
    LC subject heading:
    LC classification: TK5105.888 .G665 2002
    Edition statement
    Imprint name
    Publication date
    28 January 2002
    Publication City/Country
    New York
    Review quote
    "Business Week"Seth Godin is the ultimate entrepreneur for the Information Age.