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    The Big Red Fez: How to Make Any Web Site Better (Paperback) By (author) Seth Godin

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    DescriptionYOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the Back button. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.


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  • Full bibliographic data for The Big Red Fez

    Title
    The Big Red Fez
    Subtitle
    How to Make Any Web Site Better
    Authors and contributors
    By (author) Seth Godin
    Physical properties
    Format: Paperback
    Number of pages: 112
    Width: 138 mm
    Height: 212 mm
    Thickness: 10 mm
    Weight: 100 g
    Language
    English
    ISBN
    ISBN 13: 9780743227902
    ISBN 10: 0743227905
    Classifications

    BIC E4L: COM
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S10.1
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 05
    B&T Modifier: Subject Development: 06
    BIC subject category V2: UT, UDB
    Ingram Subject Code: BE
    LC subject heading:
    Libri: I-BE
    BISAC V2.8: BUS002000
    B&T Approval Code: A93661400
    DC21: 005.72
    Warengruppen-Systematik des deutschen Buchhandels: 26360
    BISAC V2.8: BUS090010
    LC classification: TK5105.888
    DC22: 005.7/2, 005.72
    B&T General Subject: 235
    LC subject heading:
    BISAC V2.8: BUS043010, COM060130
    LC subject heading:
    LC classification: TK5105.888 .G665 2002
    Edition statement
    Fireside.
    Publisher
    SIMON & SCHUSTER
    Imprint name
    SIMON & SCHUSTER
    Publication date
    28 January 2002
    Publication City/Country
    New York
    Review quote
    "Business Week"Seth Godin is the ultimate entrepreneur for the Information Age.