The Big Red Fez: How to Make Any Web Site Better

The Big Red Fez: How to Make Any Web Site Better


By (author) Seth Godin

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  • Publisher: SIMON & SCHUSTER
  • Format: Paperback | 112 pages
  • Dimensions: 138mm x 212mm x 10mm | 100g
  • Publication date: 28 January 2002
  • Publication City/Country: New York
  • ISBN 10: 0743227905
  • ISBN 13: 9780743227902
  • Edition statement: Fireside.
  • Sales rank: 226,125

Product description

YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the Back button. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.

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Review quote

"Business Week"Seth Godin is the ultimate entrepreneur for the Information Age.