• The Big Moo: Stop Trying to be Perfect and Start Being Remarkable See large image

    The Big Moo: Stop Trying to be Perfect and Start Being Remarkable (Paperback) Edited by Seth Godin

    $16.61 - Save $5.34 24% off - RRP $21.95 Free delivery worldwide Available
    Dispatched in 2 business days
    When will my order arrive?
    Add to basket | Add to wishlist |

    DescriptionMost organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they're petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they've always done.In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable--to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, "That's not good enough. We need to create a big moo!"But how do you create a big moo--an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world's smartest thinkers to answer this critical question. And the team--with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board--created an incredibly useful book that's fun to read and perfect for groups to share, discuss, and apply.The Big Moo is a simple book in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.


Other books

Other people who viewed this bought | Other books in this category
Showing items 1 to 10 of 10

 

Reviews | Bibliographic data
  • Full bibliographic data for The Big Moo

    Title
    The Big Moo
    Subtitle
    Stop Trying to be Perfect and Start Being Remarkable
    Authors and contributors
    Edited by Seth Godin
    Physical properties
    Format: Paperback
    Number of pages: 240
    Width: 139 mm
    Height: 209 mm
    Thickness: 20 mm
    Weight: 250 g
    Language
    English
    ISBN
    ISBN 13: 9781591841036
    ISBN 10: 1591841038
    Classifications

    BIC E4L: BUS
    Nielsen BookScan Product Class 3: T17.1
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC subject category V2: VSC
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    LC subject heading:
    BIC subject category V2: KJC
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    Warengruppen-Systematik des deutschen Buchhandels: 17850
    Ingram Subject Code: BE
    Libri: I-BE
    DC22: 658.8
    B&T Modifier: Academic Level: 03
    BISAC V2.8: BUS043000
    LC subject heading:
    B&T Approval Code: A48500000
    BISAC V2.8: BUS071000, BUS046000
    LC classification: HF5415 .B448 2005
    Publisher
    Penguin Putnam Inc
    Imprint name
    PORTFOLIO
    Publication date
    03 November 2005
    Publication City/Country
    New York