The Best Digital Marketing Campaigns in the World II: Mastering the Art of Customer EngagementPaperback
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- Publisher: Kogan Page Ltd
- Format: Paperback | 272 pages
- Dimensions: 154mm x 232mm x 20mm | 380g
- Publication date: 28 March 2014
- Publication City/Country: London
- ISBN 10: 0749469684
- ISBN 13: 9780749469689
- Edition: 2
- Edition statement: 2nd ed.
- Illustrations note: black & white illustrations
- Sales rank: 173,378
In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies large and small have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia; Red Bull; Heinz; Harley Davidson; O2; Peugeot; Nike; Samsung; and UEFA and agencies including Tribal DDB; Scholz and Volkmer; Red Bee; Bell Pottinger Wired; We Are Social; and Symbio Digital, this is an inspirational showcase of digital creativity and a must-read for everyone working in marketing and advertising.
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Damian Ryan is a digital media and marketing expert who has been working at the forefront of the media industry for 27 years. He established the first digital agency in the United Kingdom and Ireland in 1997, before moving into corporate finance as a digital media specialist. He is a partner at Mediaventura, the Chairman of The Global Academy of Digital Marketing (GADM) and the author of the best-selling Understanding Digital Marketing, now in its third edition.
"The economic and social turbulence created by internet opportunities have brought an entirely new level of confusion, even for those like investors, marketers, publishers and service providers for whom understanding is mission critical. Damian Ryan clarifies without over-simplification and cuts through the jargon to show what can be done with digital tools in creative hands." Richard Eyre CBE, Chairman of the Internet Advertising Bureau UK "Far too often we are dependent on press releases and hearing synopses at industry events to learn about some of the best digital marketing campaigns and activities. Not only does Damian make it easier to discover much more about brands and their campaigns, but also to get depth on the campaign such as objectives, what lessons we can learn and crucially an impartial expert's opinion. an amazing compendium of work which will help us all in understanding how brands are learning, adapting and evolving their digital advertising." Noel Penzer, Managing Director, AOL
Far too often we are dependent on press releases and hearing synopses at industry events to learn about some of the best digital marketing campaigns and activities. Not only does Damian make it easier to discover much more about brands and their campaigns, but also to get depth on the campaign such as objectives, what lessons we can learn and crucially an impartial expert's opinion. an amazing compendium of work which will help us all in understanding how brands are learning, adapting and evolving their digital advertising.
Table of contents
Chapter - 0: Introduction; Digital Marketing is Dead No It's Alive'No it's All Integrated Now..Eh? Chapter - 1: Case Study 1; Volkswagen BlueMotion Roulette; Chapter - 2: Case Study 2; How Social Saved Water; Chapter - 3: Case Study 3; Oxford and Cambridge Boat Race; Chapter - 4: Case Study 4; Faktum Hotels; Chapter - 5: Case Study 5; JetBlue Getaways; Chapter - 6: Case Study 6; Heinz Beanz for Grown Upz; Chapter - 7: Case Study 7; Harley-Davidson's Open Road Festival; Chapter - 8: Case Study 8; McDonald's.Our Food.Your Questions; Chapter - 9: Case Study 9; Heathrow Boutique; Chapter - 10: Case Study 10; Activia; Chapter - 11: Case Study 11; Deutsche Telekom; Chapter - 12: Case Study 12; Nike 10K Run; Chapter - 13: Case Study 13; Red Bull Stratos; Chapter - 14: Case Study 14; Chickasaw Country; Chapter - 15: Case Study 15; Barclaycard 'Toys Unleashed'; Chapter - 16: Case Study 16; Avaya; Chapter - 17: Case Study 17; Bodyform; Chapter - 18: Case Study 18; Koozai; Chapter - 19: Case Study 19; KWV 3 Brandy; Chapter - 20: Case Study 20; Britain's Best Office Dog; Chapter - 21: Case Study 21; Ikea: Moving the Store; Chapter - 22: Case Study 22; Green for Go; Chapter - 23: Case Study 23; The Tweet Shop; Chapter - 24: Case Study 24; O2 Rugby; Chapter - 25: Case Study 25; Samsung Facebook Activation; Chapter - 26: Case Study 26; Lufthansa Boeing; Chapter - 27: Case Study 27;Fortnum & Mason; Chapter - 28: Case Study 28; Louisville Slugger; Chapter - 29: Case Study 29; Screwfix; Chapter - 30: Case Study 30; Polowers; Chapter - 31: Case Study 31; Peugeot; Let Your Body Drive; Chapter - 32: Case Study 32; Hobart-Get Back To Scratch; Chapter - 33: Case Study 33; Freshersfields.com; Chapter - 34: Case Study 34; Naturevalleytrailview.com; Chapter - 35: Case Study 35; 'The Walking Dead' Kill Count; Chapter - 36: Case Study 36; 8a Store; Chapter - 37: Case Study 37; UEFA Europa League; Chapter - 38: Case Study 38; Digicel; Chapter - 39: Case Study 39; Axe Wingman; Chapter - 40: Case Study 40; BBC Africa; Section - 41: What's Next?