The Best Digital Marketing Campaigns in the World II: Mastering the Art of Customer EngagementPaperback
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- Publisher: Kogan Page Ltd
- Format: Paperback | 272 pages
- Dimensions: 154mm x 232mm x 20mm | 380g
- Publication date: 28 March 2014
- Publication City/Country: London
- ISBN 10: 0749469684
- ISBN 13: 9780749469689
- Edition: 2
- Edition statement: 2nd ed.
- Illustrations note: black & white illustrations
- Sales rank: 165,557
In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies large and small have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia; Red Bull; Heinz; Harley Davidson; O2; Peugeot; Nike; Samsung; and UEFA and agencies including Tribal DDB; Scholz and Volkmer; Red Bee; Bell Pottinger Wired; We Are Social; and Symbio Digital, this is an inspirational showcase of digital creativity and a must-read for everyone working in marketing and advertising.
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Damian Ryan is founder and chairman of The Global Academy of Digital Marketing, a collaborative movement comprised of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper. He is also a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector. He is the author of Understanding Digital Marketing and The Best Digital Marketing Campaigns in the World and is the editor of Understanding Social Media.
"The economic and social turbulence created by internet opportunities have brought an entirely new level of confusion, even for those like investors, marketers, publishers and service providers for whom understanding is mission critical. Damian Ryan clarifies without over-simplification and cuts through the jargon to show what can be done with digital tools in creative hands." Richard Eyre CBE, Chairman of the Internet Advertising Bureau UK "Far too often we are dependent on press releases and hearing synopses at industry events to learn about some of the best digital marketing campaigns and activities. Not only does Damian make it easier to discover much more about brands and their campaigns, but also to get depth on the campaign such as objectives, what lessons we can learn and crucially an impartial expert's opinion. an amazing compendium of work which will help us all in understanding how brands are learning, adapting and evolving their digital advertising." Noel Penzer, Managing Director, AOL
"Far too often we are dependent on press releases and hearing synopses at industry events to learn about some of the best digital marketing campaigns and activities. Not only does Damian make it easier to discover much more about brands and their campaigns, but also to get depth on the campaign such as objectives, what lessons we can learn and crucially an impartial expert's opinion. an amazing compendium of work which will help us all in understanding how brands are learning, adapting and evolving their digital advertising."
Table of contents
Section - ONE: Digital marketing is dead - no it's alive - no it's all integrated now... eh? Chapter - 01: Case study 1 Volkswagen BlueMotion Roulette Chapter - 02: Case study 2 How Social Saved Water Chapter - 03: Case study 3 Oxford and Cambridge Boat Race Chapter - 04: Case study 4 Faktum Hotels Chapter - 05: Case study 5 JetBlue Getaways Chapter - 06: Case study 6 Heinz Beanz for Grown Upz Chapter - 07: Case study 7 Harley-Davidson's Open Road Festival Chapter - 08: Case study 8 McDonald's. Our Food. Your Questions Chapter - 09: Case study 9 Heathrow Boutique Chapter - 10: Case study 10 Activia Chapter - 11: Case study 11 Deutsche Telekom Chapter - 12: Case study 12 Nike 10k Run Chapter - 13: Case study 13 Red Bull Stratos Chapter - 14: Case study 14 Chickasaw Country Chapter - 15: Case study 15 Barclaycard 'Toys Unleashed' Chapter - 16: Case study 16 Avaya Chapter - 17: Case study 17 Bodyform Chapter - 18: Case study 18 Koozai Chapter - 19: Case study 19 KWV 3 Brandy Chapter - 20: Case study 20 Britain's Best Office Dog Chapter - 21: Case study 21 Ikea: Moving the Store Chapter - 22: Case study 22 Green for Go! Chapter - 23: Case study 23 The Tweet Shop Chapter - 24: Case study 24 O2 Rugby Chapter - 25: Case study 25 Samsung Facebook Activation Chapter - 26: Case study 26 Lufthansa Boeing 747-8 Chapter - 27: Case study 27 Fortnum & Mason Chapter - 28: Case study 28 Louisville Slugger Chapter - 29: Case study 29 Screwfix Chapter - 30: Case study 30 Polowers Chapter - 31: Case study 31 Peugeot: Let Your Body Drive Chapter - 32: Case study 32 Hobart: Get Back to Scratch Chapter - 33: Case study 33 Freshersfields.com Chapter - 34: Case study 34 Naturevalleytrailview.com Chapter - 35: Case study 35 'The Walking Dead' Kill Count Chapter - 36: Case study 36 8a Store Chapter - 37: Case study 37 UEFA Europa League Chapter - 38: Case study 38 Digicel Chapter - 39: Case study 39 Axe Wingman Chapter - 40: Case study 40 BBC Africa Section - TWO: What's next?