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    Best Digital Marketing Campaigns in the World II: Mastering the Art of Customer Engagement (Paperback) By (author) Damian Ryan, By (author) Calvin Jones

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    DescriptionIn the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies large and small have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia; Red Bull; Heinz; Harley Davidson; O2; Peugeot; Nike; Samsung; and UEFA and agencies including Tribal DDB; Scholz and Volkmer; Red Bee; Bell Pottinger Wired; We Are Social; and Symbio Digital, this is an inspirational showcase of digital creativity and a must-read for everyone working in marketing and advertising.


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  • Full bibliographic data for Best Digital Marketing Campaigns in the World II

    Title
    Best Digital Marketing Campaigns in the World II
    Subtitle
    Mastering the Art of Customer Engagement
    Authors and contributors
    By (author) Damian Ryan, By (author) Calvin Jones
    Physical properties
    Format: Paperback
    Number of pages: 272
    Width: 154 mm
    Height: 232 mm
    Thickness: 20 mm
    Weight: 380 g
    Language
    English
    ISBN
    ISBN 13: 9780749469689
    ISBN 10: 0749469684
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.3
    BIC subject category V2: KJS, KJE
    B&T General Subject: 180
    Ingram Subject Code: BE
    Libri: WELT3020
    BISAC V2.8: BUS002000, BUS043000
    Warengruppen-Systematik des deutschen Buchhandels: 17860
    BISAC V2.8: BUS090010
    LC subject heading:
    BISAC V2.8: BUS057000
    DC22: 658.8/72
    LC subject heading:
    DC22: 658.87202854
    LC subject heading:
    DC23: 658.872028546
    LC classification: HF5415.1265 .R92 2014
    Ingram Theme: ASPT/BUSNAS
    Thema V1.0: KJS, KNP, KJE
    Edition
    2
    Edition statement
    2nd ed.
    Illustrations note
    black & white illustrations
    Publisher
    Kogan Page Ltd
    Imprint name
    Kogan Page Ltd
    Publication date
    28 March 2014
    Publication City/Country
    London
    Author Information
    Damian Ryan is a digital media and marketing expert who has been working at the forefront of the media industry for 27 years. He established the first digital agency in the United Kingdom and Ireland in 1997 before moving into corporate finance as a digital media specialist. He is now a founding partner of Mediaventura.com. He is also the author of the No. 1 Amazon digital marketing bestseller Understanding Digital Marketing (2nd edition published by Kogan Page, 2012).
    Review quote
    "The economic and social turbulence created by internet opportunities have brought an entirely new level of confusion, even for those like investors, marketers, publishers and service providers for whom understanding is mission critical. Damian Ryan clarifies without over-simplification and cuts through the jargon to show what can be done with digital tools in creative hands." Richard Eyre CBE, Chairman of the Internet Advertising Bureau UK "Far too often we are dependent on press releases and hearing synopses at industry events to learn about some of the best digital marketing campaigns and activities. Not only does Damian make it easier to discover much more about brands and their campaigns, but also to get depth on the campaign such as objectives, what lessons we can learn and crucially an impartial expert's opinion. an amazing compendium of work which will help us all in understanding how brands are learning, adapting and evolving their digital advertising." Noel Penzer, Managing Director, AOL
    Review text
    Far too often we are dependent on press releases and hearing synopses at industry events to learn about some of the best digital marketing campaigns and activities. Not only does Damian make it easier to discover much more about brands and their campaigns, but also to get depth on the campaign such as objectives, what lessons we can learn and crucially an impartial expert's opinion. an amazing compendium of work which will help us all in understanding how brands are learning, adapting and evolving their digital advertising.