The Best Digital Marketing Campaigns in the World II
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The Best Digital Marketing Campaigns in the World II : Mastering the Art of Customer Engagement

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Description

In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies large and small have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia; Red Bull; Heinz; Harley Davidson; O2; Peugeot; Nike; Samsung; and UEFA and agencies including Tribal DDB; Scholz and Volkmer; Red Bee; Bell Pottinger Wired; We Are Social; and Symbio Digital, this is an inspirational showcase of digital creativity and a must-read for everyone working in marketing and advertising.

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Product details

  • Paperback | 272 pages
  • 154 x 232 x 20mm | 379.99g
  • Kogan Page Ltd
  • London, United Kingdom
  • English
  • 2nd ed.
  • black & white illustrations
  • 0749469684
  • 9780749469689
  • 218,589

About Calvin Jones

Damian Ryan is founder and chairman of The Global Academy of Digital Marketing, a collaborative movement comprised of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper. He is also a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector. He is the author of Understanding Digital Marketing and The Best Digital Marketing Campaigns in the World and is the editor of Understanding Social Media.

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Review quote

"The economic and social turbulence created by internet opportunities have brought an entirely new level of confusion, even for those like investors, marketers, publishers and service providers for whom understanding is mission critical. Damian Ryan clarifies without over-simplification and cuts through the jargon to show what can be done with digital tools in creative hands." Richard Eyre CBE, Chairman of the Internet Advertising Bureau UK "Far too often we are dependent on press releases and hearing synopses at industry events to learn about some of the best digital marketing campaigns and activities. Not only does Damian make it easier to discover much more about brands and their campaigns, but also to get depth on the campaign such as objectives, what lessons we can learn and crucially an impartial expert's opinion. an amazing compendium of work which will help us all in understanding how brands are learning, adapting and evolving their digital advertising." Noel Penzer, Managing Director, AOL

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Table of contents

Section - ONE: Digital marketing is dead - no it's alive - no it's all integrated now... eh?Chapter - 01: Case study 1 Volkswagen BlueMotion RouletteChapter - 02: Case study 2 How Social Saved WaterChapter - 03: Case study 3 Oxford and Cambridge Boat RaceChapter - 04: Case study 4 Faktum HotelsChapter - 05: Case study 5 JetBlue GetawaysChapter - 06: Case study 6 Heinz Beanz for Grown UpzChapter - 07: Case study 7 Harley-Davidson's Open Road FestivalChapter - 08: Case study 8 McDonald's. Our Food. Your QuestionsChapter - 09: Case study 9 Heathrow BoutiqueChapter - 10: Case study 10 ActiviaChapter - 11: Case study 11 Deutsche TelekomChapter - 12: Case study 12 Nike 10k RunChapter - 13: Case study 13 Red Bull StratosChapter - 14: Case study 14 Chickasaw CountryChapter - 15: Case study 15 Barclaycard 'Toys Unleashed'Chapter - 16: Case study 16 AvayaChapter - 17: Case study 17 BodyformChapter - 18: Case study 18 KoozaiChapter - 19: Case study 19 KWV 3 BrandyChapter - 20: Case study 20 Britain's Best Office DogChapter - 21: Case study 21 Ikea: Moving the StoreChapter - 22: Case study 22 Green for Go!Chapter - 23: Case study 23 The Tweet ShopChapter - 24: Case study 24 O2 RugbyChapter - 25: Case study 25 Samsung Facebook ActivationChapter - 26: Case study 26 Lufthansa Boeing 747-8Chapter - 27: Case study 27 Fortnum & MasonChapter - 28: Case study 28 Louisville SluggerChapter - 29: Case study 29 ScrewfixChapter - 30: Case study 30 PolowersChapter - 31: Case study 31 Peugeot: Let Your Body DriveChapter - 32: Case study 32 Hobart: Get Back to ScratchChapter - 33: Case study 33 Freshersfields.comChapter - 34: Case study 34 Naturevalleytrailview.comChapter - 35: Case study 35 'The Walking Dead' Kill CountChapter - 36: Case study 36 8a StoreChapter - 37: Case study 37 UEFA Europa LeagueChapter - 38: Case study 38 DigicelChapter - 39: Case study 39 Axe WingmanChapter - 40: Case study 40 BBC AfricaSection - TWO: What's next?

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Review Text

"Far too often we are dependent on press releases and hearing synopses at industry events to learn about some of the best digital marketing campaigns and activities. Not only does Damian make it easier to discover much more about brands and their campaigns, but also to get depth on the campaign such as objectives, what lessons we can learn and crucially an impartial expert's opinion. an amazing compendium of work which will help us all in understanding how brands are learning, adapting and evolving their digital advertising."

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