The Believing Brain: From Spiritual Faiths to Political Convictions - How We Construct Beliefs and Reinforce Them as Truths

The Believing Brain: From Spiritual Faiths to Political Convictions - How We Construct Beliefs and Reinforce Them as Truths

Paperback

By (author) Michael Shermer

USD$11.47
List price $15.59
You save $4.12 26% off

Free delivery worldwide
Available
Dispatched in 2 business days
When will my order arrive?

  • Publisher: Robinson Publishing
  • Format: Paperback | 464 pages
  • Dimensions: 130mm x 197mm x 29mm | 362g
  • Publication date: 7 June 2012
  • Publication City/Country: London
  • ISBN 10: 1780335296
  • ISBN 13: 9781780335292
  • Sales rank: 37,352

Product description

Synthesizing thirty years of research, psychologist and science historian, Michael Shermer upends the traditional thinking about how humans form beliefs about the world. Simply put, beliefs come first and explanations for beliefs follow. The brain, Shermer argues, is a belief engine. Using sensory data that flow in through the senses, the brain naturally looks for and finds patterns - and then infuses those patterns with meaning, forming beliefs. Once beliefs are formed, our brains subconsciously seek out confirmatory evidence in support of those beliefs, which accelerates the process of reinforcing them, and round and round the process goes in a positive-feedback loop. In The Believing Brain, Shermer provides countless real-world examples of how this process operates, from politics, economics, and religion to conspiracy theories, the supernatural, and the paranormal. Ultimately, he demonstrates why science is the best tool ever devised to determine whether or not our belief matches reality.

Other people who viewed this bought:

Showing items 1 to 10 of 10

Other books in this category

Showing items 1 to 11 of 11
Categories:

Author information

Michael Shermer is the author of The Believing Brain, Why People Believe Weird Things, The Science of Good and Evil, The Mind Of The Market, Why Darwin Matters, Science Friction, How We Believe and other books on the evolution of human beliefs and behavior. He is the founding publisher of Skeptic magazine, the editor of Skeptic.com, a monthly columnist for Scientific American, and an adjunct professor at Claremont Graduate University. He lives in Southern California.

Review quote

The Believing Brain is a fascinating account of the origins of all manner of beliefs, replete with cutting-edge evidence from the best scientific research, packed with nuggets of truths and then for good measure, studded with real world examples to deliver to the reader, a very personable, engaging and ultimately, convincing set of explanations for why we believe. -- Professor Bruce Hood, Bristol University and author of Supersense The Believing Brain is a tour de force integrating neuroscience and the social sciences to explain how irrational beliefs are formed and reinforced, while leaving us confident our ideas are valid. This is a must read for everyone who wonders why religious and political beliefs are so rigid and polarized-or why the other side is always wrong, but somehow doesn't see it. -- Dr Leonard Mlodinow author The Drunkard's Walk Michael Shermer has long been one of our most committed champions of scientific thinking in the face of popular delusion. In The Believing Brain, he has written a wonderfully lucid, accessible, and wide-ranging account of the boundary between justified and unjustified belief. Sam Harris, New York Times bestselling author. Michael Shermer has long been one of the world's deepest thinkers when it comes to explaining where our beliefs come from, and he brings it all together in this important, engaging, and ambitious book. Shermer knows all the science, he tells great stories, he is funny, and he is fearless, delving into hot-button topics like 9-11 Truthers, life after death, capitalism, Barack Obama, Sarah Palin, and the existence of God. This is an entertaining and thoughtful exploration of the beliefs that shape our lives. -- Paul Bloom author of How Pleasure Works Michael Shermer lucidly describes why and how we are hard wired to 'want to believe'. With a narrative that gently flows from the personal to the profound, Shermer shares what he has learned after spending a lifetime pondering the relationship between beliefs and reality, and how to be prepared to tell the difference between the two. Lawrence M. Krauss, Foundation Professor and Director of the Origins Project at Arizona State University refreshingly sceptical. Independent on Sunday