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    The Believing Brain: From Ghosts and Gods to Politics and Conspiracies - How We Construct Beliefs and Reinforce Them as Truths (Paperback) By (author) Founding Publisher Michael Shermer

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    DescriptionSynthesizing thirty years of research, psychologist and science historian Michael Shermer upends the traditional thinking about how humans form beliefs about the world. Simply put, beliefs come first and explanations for beliefs follow. The brain, Shermer argues, is a belief engine. Using sensory data that flow in through the senses, the brain naturally begins to look for and find patterns, and then infuses those patterns with meaning, forming beliefs. Once beliefs are formed the brain begins to look for and find confirmatory evidence in support of those beliefs, accelerating the process of reinforcing them, and round and round the process goes in a positive-feedback loop. In "The Believing Brain, "Shermer provides countless real-world examples of how this process operates, from politics, economics, and religion to conspiracy theories, the supernatural, and the paranormal. And ultimately, he demonstrates why science is the best tool ever devised to determine whether or not our beliefs match reality.

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  • Full bibliographic data for The Believing Brain

    The Believing Brain
    From Ghosts and Gods to Politics and Conspiracies - How We Construct Beliefs and Reinforce Them as Truths
    Authors and contributors
    By (author) Founding Publisher Michael Shermer
    Physical properties
    Format: Paperback
    Number of pages: 385
    Width: 140 mm
    Height: 210 mm
    Thickness: 27 mm
    Weight: 340 g
    ISBN 13: 9781250008800
    ISBN 10: 1250008808

    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC E4L: SCI
    Nielsen BookScan Product Class 3: S7.3
    B&T Modifier: Academic Level: 05
    BIC subject category V2: PSAJ, JMR
    Ingram Subject Code: PS
    Libri: I-PS
    DC22: 153.4
    B&T General Subject: 670
    Warengruppen-Systematik des deutschen Buchhandels: 15340
    BIC subject category V2: PSAN
    LC subject heading: , ,
    B&T Approval Code: A11240000
    DC21: 153.4
    BISAC V2.8: PSY000000, SCI027000, PSY008000, SCI089000, SCI090000
    LC classification: BF773 .S54 2012
    Thema V1.0: JMR, PSAJ, PSAN, GTK
    Edition statement
    Illustrations note
    black & white illustrations, black & white line drawings, figures
    St Martin's Press
    Imprint name
    St Martin's Press
    Publication date
    07 August 2012
    Publication City/Country
    New York
    Author Information
    MICHAEL SHERMER is the author of "Why People Believe Weird Things," "The Science of Good and Evil," and eight other books on the evolution of human beliefs and behavior. He is the founding publisher of "Skeptic "magazine, the editor of Skeptic.com, a monthly columnist for "Scientific American," and an adjunct professor at Claremont Graduate University. He lives in Southern California.
    Review quote
    "Michael Shermer has long been one of our most committed champions of scientific thinking in the face of popular delusion. In "The Believing Brain," he has written a wonderfully lucid, accessible, and wide-ranging account of the boundary between justified and unjustified belief. We have all fallen more deeply in his debt." -Sam Harris, author of the "New York Times" bestsellers "The Moral Landscape," "Letter to a Christian Nation," and "The End of Faith.""The physicist Richard Feynman once said that the easiest person to fool is yourself, and as a result he argued that as a scientist one has to be especially careful to try and find out not only what is right about one's theories, but what might also be wrong with them. If we all followed this maxim of skepticism in everyday life, the world would probably be a better place. But we don't. In this book Michael Shermer lucidly describes why and how we are hard wired to 'want to believe'. With a narrative that gently flows from the pe