The Beginnings of Communication Study in America: A Personal MemoirPaperback
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- Publisher: SAGE Publications Inc
- Format: Paperback | 218 pages
- Dimensions: 141mm x 216mm x 14mm | 290g
- Publication date: 8 April 1997
- Publication City/Country: Thousand Oaks
- ISBN 10: 0761907165
- ISBN 13: 9780761907169
- Edition statement: New.
- Illustrations note: 1, black & white illustrations
- Sales rank: 1,622,784
Universally considered to be the founder of the field of communication studies, Wilbur Schramm left unfinished this final work on his personal perspective of the field. In it, he acknowledged the seminal contributions to communication of four inspirational social scientists whose theories and methods laid the foundation for the discipline: Harold D Lasswell, Paul F Lazarsfeld, Kurt Lewin and Carl I Hovland. This collection has now been posthumously supplemented by the editors, Steven H Chaffee and Everett M Rogers, whose contribution documents the history of the spread of the subject among universities in the United States.
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Table of contents
Editor's Foreword PART ONE: THE BEGINNINGS OF COMMUNICATION STUDY IN AMERICA The Forefathers of Our Forefathers - Wilbur Schramm Harold D Lasswell Politics, Power, and the Significant Symbol Paul F Lazarsfeld From Market Research to Media Effects to Social Reinforcement Kurt Lewin Field Theory, Groups, and Communication Carl I Hovland Experiments, Attitudes, and Communication The Heritage They Left Us PART TWO: THE ESTABLISHMENT OF COMMUNICATION STUDY IN AMERICA Wilbur Schramm - Steven H Chaffee and Everett M Rogers The Founder Institutionalization of Advanced Communication Study in American Universities