- Publisher: AVA Publishing SA
- Format: Paperback | 200 pages
- Dimensions: 160mm x 228mm x 20mm | 499g
- Publication date: 10 December 2009
- Publication City/Country: Lausanne
- ISBN 10: 2940411174
- ISBN 13: 9782940411177
- Illustrations note: 200 colour images
- Sales rank: 51,190
"Basics Design: Design Thinking" teaches the generation of ideas as a practical skill, vital to the creation of successful design. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable methodology for design as a problem-solving activity. This is supported by practical work examples and case studies from leading contemporary design studios, accompanied by concise descriptions, technical expansions and diagrammatic visualisations.
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Gavin Ambrose achieved his Masters in Communications at Central St. Martins and is a tutor on both the Typographic and Information Design courses at the London College of Printing. He has written and designed several books on branding and packaging. Paul Harris studied at the London College of Printing and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.
'An excellent design 'primer', ideal for first years, which deconstructs the design process in a very digestible way. Very well designed with plentiful examples of contemporary work which illustrate the points being made very well.' - Rhiannon Robinson University of Cumbria, UK. 'Excellent resource - clearly defines the most important aspects of the design process. Sections are clear and logical. Examples are very inspirational - nice use of different paper types too.' - Gareth Stewart, Belfast Metropolitan University, UK. 'Useful edition for all levels of BA Graphic Design and Illustration study. As always, well laid out.' - John Blackman, Cambridge School of Visual and Performing Arts, UK. 'I like this book, as well as the others books in this series, because of the excellent examples of designs to illustrate the text. The design is clear, and makes the book easy to use. The different paper stocks not only help with orientation, but provide great examples of when to do this. A great addition to the Basics series.' - Emily Wood, Central Saint Martins, UK. 'Beautifully designed and filled with excellent examples.' - Richard Barlow, St Cloud State University, USA. 'I've been really impressed with the Basics range from AVA, and this book didn't disappoint. The level that it is pitched at is satisfactory for the students and is a good refresher for the third years.' - Sarah Cooper, Southampton Solent University, UK. 'A very useful reader and I have used aspects in teaching design units and made the book available to the students during sessions.' - Kim Marshall, University of Reading, UK. 'The format and design of the book is very good for getting the information across ... the diagrams and images are extremely helpful in explaining the concepts.' - Rebecca Potts, Bronx River Art Center, USA. 'I have adopted this book. It provides a great structure for this course which has a variety of students from design, advertising and illustration programs.' - Rosanne Gibel, Art Institute of Fort Lauderdale, USA. 'Looks like a great book for helping students explore design ideation and process.' - Camille Baker, Brunel University, UK.
Table of contents
Introduction. How to get the most out of this book. Stages of thinking: The design process; Stage 1 - Define; Stage 2 - Research; Stage 3 - Ideate; Stage 4 - Prototype; Stage 5 - Select; Stage 6 - Implement; Stage 7 - Learn; Example project. Research: Identifying drivers; Information gathering; Target groups; Samples and feedback. Idea generation: Basic design directions; Themes of thinking; Inspiration and references; Brainstorming; Value; Inclusion; Sketching; Presenting ideas. Refinement: Thinking in images; Thinking in signs; Appropriation; Humour; Personification; Visual metaphors; Modification; Thinking in words; Words and language; Type 'faces'; Thinking in shapes; Thinking in proportions; Thinking in colour. Prototyping: Developing designs; 'Types' of prototype; Vocabulary. Implementation: Format; Materials; Finishing; Media; Scale; Series/Continuity. Glossary. Conclusion. Acknowledgements. Contacts. Working with ethics.