Basic Marketing Research

Basic Marketing Research

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For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

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  • Paperback | 676 pages
  • 214 x 262 x 24mm | 1,259.98g
  • Pearson Education Limited
  • HarlowUnited Kingdom
  • Pearson new international ed of 2nd revised ed
  • Illustrations (colour)
  • 1292020482
  • 9781292020488
  • 153,357

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