Bargain Fever

Bargain Fever : How to Shop in a Discounted World

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When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood investigates what happens to markets when everything's negotiable.

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  • Hardback | 272 pages
  • 152.4 x 220.98 x 30.48mm | 430.91g
  • Penguin Books Ltd
  • Portfolio Penguin
  • LondonUnited Kingdom
  • English
  • New.
  • 1591845807
  • 9781591845805
  • 919,793

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"Well-written and illuminating, Ellwood reveals the implications bargain shopping holds for American retailing not just in the present, but for years to come" -- Publishers Weekly "This book is a bargain hunter's bible."--Michael Tonello, author, Bringing Home the Birkin "Ever wonder how you wound up with so much stuff in your house? Through gumshoe investigative reporting and revealing case studies, Mark Ellwood's Bargain Fever explores our addiction to acquiring abundantly on the cheap--whether we need the items or not--and how corporations have encouraged and nourished it with coupons, outlets, sales, and other commercial gimmicks. The science of whipping up this consumerism frenzy is startling and somewhat revolting; Bargain Fever is a shopaholic's cure."-- Dana Thomas, author, Deluxe "Witty, incisive, and sharply observant, Bargain Fever had me laughing out loud from page one."-- Tilly Bagshawe, author, Adored "Bargain Fever is just as fierce, funny, tenacious, and tantalizing as its author. I love this book."--Kelly Cutrone, founder, People's Revolution, and author, Normal Gets You Nowhere

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About Mark Ellwood

Mark Ellwood is a journalist whose reporting on retail has appeared in the Financial Times, Bloomberg BusinessWeek, W, GQ, The New York Times Style magazine, and Travel + Leisure, among other publications. He is also a TV producer and presenter. He lives in New York City.

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