Authentic Personal Branding: A New Blueprint for Building and Aligning a Powerful Leadership Brand

Authentic Personal Branding: A New Blueprint for Building and Aligning a Powerful Leadership Brand

Hardback

By (author) Hubert K. Rampersad, Foreword by Marshall Goldsmith, Afterword by Dave Ulrich

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  • Publisher: Information Age Publishing
  • Format: Hardback | 284 pages
  • Dimensions: 163mm x 236mm x 23mm | 499g
  • Publication date: 1 May 2009
  • Publication City/Country: Greenwich
  • ISBN 10: 1607521008
  • ISBN 13: 9781607521006
  • Illustrations note: black & white illustrations

Product description

This book offers a new way to define, formulate and implement a sustainable, powerful, authentic, consistent, and memorable personal brand identity. "Authentic Personal Branding" entails a systematic and integrated journey towards self-awareness, joy, happiness, and marketing success, which is based on several new models, guidelines and tools that have been proven in practice. A way of life in conformity with this system results in flow; which is a journey into the inner self, where your genius, values, hopes, dreams and aspirations lie quietly waiting to be discovered. Taking the journey as an individual allows you to view your life objectively and authentically and provides a road-map of your genius, dreams and aspirations translated into manageable and measurable milestones and improvement actions.

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Review quote

"In Authentic Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build our own personal brand - and just as important - how to persuasively communicate this brand to the world.... I love his focus on authenticity.... My request to you, the reader, is - make this book part of your life. Don't just read this book for its "interesting" content. Don't be content with a few "aha" moments. Make it part of your life planning - and ultimately part of your life! If you do, you can become a more integrated and successful person - and better enable your company to help you make a positive difference in our world!" - From the Foreword by Marshall Goldsmith Author of What Got You Here Won't Get You There "Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues.... The four stage model that he suggests proposes an explicit way to turn a desired external identity into something concrete and actionable.... It's a wonderful step by step approach to making a desired brand explicit.... The mental models and their related investigative questions will help you know where you are today so you can get to where you want to be tomorrow.... This book offers an architecture to turn these ideas into action." - From the Afterword by Dave Ulrich Professor of Business, University of Michigan"

Table of contents

Foreword, Marshall Goldsmith. Preface. Author's Profile. Introduction.; PA R T 1: AUTHENTIC PERSONAL BRANDING. An Authentic Personal Branding Model. Define and Formulate Your Personal Ambition. Define and Formulate Your Personal Brand. Formulate Your Personal Balanced Scorecard. Implement and Cultivate Your Personal Ambition, Personal Brand, and Personal Balanced Scorecard. Aligning Your Personal Ambition and Personal Brand with Your Behavior and Actions: Alignment with Yourself.; PA R T 2: AUTHENTIC COMPANY BRANDING. An Authentic Company Branding Model. Define and Formulate the Company Ambition. Define and Formulate the Company Brand. Formulate the Company Balanced Scorecard. Implement and Cultivate Your Company Ambition, Company Brand, and Company Balanced Scorecard. Aligning Personal Ambition and Personal Brand with Company Ambition and Company Brand: Alignment with Your Company. Epilogue. Afterword, Dave Ulrich.; Appendecies:; A Personal Ambition, Personal Brand, and Personal Balanced Scorecard Forms.; B Authentic Personal Brand Coaching Framework and the Certified Personal Brand Coach (CPBC) Certification Program.; C Personal BrandSoft. References and Recommended Reading. Index.