The Authentic Brand: How Today's Top Entreprenuers Connect with Customers

The Authentic Brand: How Today's Top Entreprenuers Connect with Customers

Paperback

By (author) Christopher Rosica, By (author) Wally Amos, By (author) Bobbi Brown, By (author) Ben Cohen, By (author) Bill Yenne, By (author) Jerry Baldwin

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  • Publisher: Noble Press
  • Format: Paperback | 212 pages
  • Dimensions: 137mm x 213mm x 13mm | 340g
  • Publication date: 16 October 2007
  • ISBN 10: 0979310113
  • ISBN 13: 9780979310119
  • Sales rank: 1,164,616

Product description

The Authentic Brand: How Today's Top Entrepreneurs Connect With Customers, by Chris Rosica, reveals insights from 12 highly successful and prominent entrepreneurs who founded and grew their companies from small businesses into iconic brands. The book contains lessons and formulas that can apply to businesses of any size or industry, including effective leadership traits and beliefs. Ben & Jerry, Bobbi Brown, David Neeleman, Jet Blue; David Oreck; Gary Hirshberg, Stonyfield Farm; Jeff Taylor, Monster.com; Jerry Baldwin, Starbucks; Jim Koch, Samuel Adams Beer; Kate and Andy Spade; Roxanne Quimby, Burt's Bees; and Wally "Famous" Amos. How they shaped their brand identity, differentiated from the competition, gave back a portion of their success to causes, and created brand consistency are some of the subjects explored.

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