The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth (eBook)
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- Paperback $28.69
Short Description for The Auction App "From liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business practices. Most analysts consider them the next big business opportunity. The Auction App details the tools and tactics employed by Sun Microsystems, Coca-Cola, and companies of any size and virtually every indust...
Full description- Publisher: McGraw-Hill Companies
- Published: 01 June 2002
- Format: eBook
- See: Full bibliographic data
- Categories: E-commerce: Business Aspects | Sales & Marketing | Advertising
- ISBN 13: 9785551117223 ISBN 10: 5551117227
- Sales rank: 738,640
Other books
Full description for The Auction App
"From liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business practices. Most analysts consider them the next big business opportunity. The Auction App details the tools and tactics employed by Sun Microsystems, Coca-Cola, and companies of any size and virtually every industry for creating, conducting, managing, and executing online auctions."
