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  The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth (Paperback) By (author) Leland Harden, By (author) Bob Heyman

  

  $28.69 - Save $2.26 (7%) - RRP $30.95 Free shipping worldwide (to United States and
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  Short Description for The Auction App From liquidating excess inventory to B"2"B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business practices. "The Auction App" details the tools and tactics employed by every industry for creating, conducting, managing, and executing online auctions.
  Full description

  • Publisher: McGraw-Hill
  • Published: 30 April 2002
  • Format: Paperback 316 pages
  • See: Full bibliographic data
  • Categories: E-commerce: Business Aspects | Sales & Marketing | Advertising
  • ISBN 13: 9780071589673 ISBN 10: 0071589678

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