The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth (Paperback)
$29.73 - Save $1.22 (3%) - RRP $30.95 Free shipping worldwide (to United States and
all these other countries) Usually dispatched within 48 hours | |Short Description for The Auction App From liquidating excess inventory to B"2"B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business practices. "The Auction App" details the tools and tactics employed by every industry for creating, conducting, managing, and executing online auctions.
Full description- Publisher: McGraw-Hill
- Published: 30 April 2002
- Format: Paperback 316 pages
- See: Full bibliographic data
- Categories: E-commerce: Business Aspects | Sales & Marketing | Advertising
- ISBN 13: 9780071589673 ISBN 10: 0071589678
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Full description for The Auction App
How companies such as L. L. Bean and Sun Microsystems are using online auctions to help boost their bottom linesFrom liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business practices. Most analysts consider them the next big business opportunity."The Auction App "details the tools and tactics employed by Sun Microsystems, Coca-Cola, and companies of any size and virtually every industry for creating, conducting, managing, and executing online auctions. Greater numbers of businesses will be able to discover the numerous profitable advantages of utilizing online auctions. "The Auction App "shows them how to: Liquidate excess inventory Acquire new customers cost-effectively Conduct real-time market research Provide new avenues of cooperation between sellers and suppliers
