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    The Art of the Start (Hardback) By (author) Guy Kawasaki

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    DescriptionA new product, a new service, a new company, a new division, a new organization, a new anything--where there's a will, here's the way. It begins with a dream that just won't quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea. But what does it take to turn your idea into action? Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there's no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes. In "The Art of the Start, " Guy Kawasaki brings two decades of experience as one of business's most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real. From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that's more art than science--the art of the start.

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  • Full bibliographic data for The Art of the Start

    The Art of the Start
    Authors and contributors
    By (author) Guy Kawasaki
    Physical properties
    Format: Hardback
    Number of pages: 226
    Width: 165 mm
    Height: 236 mm
    Thickness: 23 mm
    Weight: 386 g
    ISBN 13: 9781591840565
    ISBN 10: 1591840562

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    BIC subject category V2: KJ
    B&T Modifier: Academic Level: 05
    LC subject heading:
    B&T Modifier: Subject Development: 10
    LC subject heading:
    B&T General Subject: 180
    Warengruppen-Systematik des deutschen Buchhandels: 17810
    DC22: 658.11
    B&T Approval Code: A48902200
    LC subject heading:
    BISAC V2.8: BUS036000
    Ingram Subject Code: BS
    Libri: I-BS
    DC22: 658.421
    B&T Approval Code: A48204000
    BISAC V2.8: BUS048000
    DC22: 658.1/1
    LC subject heading:
    BISAC V2.8: BUS025000
    LC classification: HD62.5 .K38 2004
    Thema V1.0: KJ, KJH
    Penguin Putnam Inc
    Imprint name
    Publication date
    28 August 2006
    Publication City/Country
    New York
    Author Information
    Guy Kawasaki is the managing director of Garage Technology Ventures, an early-stage venture capital firm for high-technology companies, and a columnist for "Forbes." Previously, he was an Apple Fellow at Apple Computer, Inc. A noted speaker and the founder of various personal computer companies, Kawasaki was one of the individuals responsible for the success of the Macintosh computer. He is also the author of seven books, including "Rules for Revolutionaries," "How to Drive Your Competition Craz"y, "Selling the Dream," and "The Macintosh Way." He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
    Review quote
    "A successful entrepreneur requires three things: a garage, an idea, and this book--Guy's irrepressible guide to the raw essentials of life in a young company. I wish we could post all this information on Sequoia Capital's Web site because it would make our jobs much easier."--Michael Moritz, Sequoia Capital "When God made the universe, He took Guy's advice and started small and put his whole heart into it. Okay, not everything turned out perfect, but as "The Art of the Start" makes clear, there are no guarantees, only great opportunities. Read this book and then go do something wonderful."--Geoffrey Moore, author of "Crossing the Chasm" "This is a delightful, complete, and consummately practical entrepreneur's handbook--quintessential Kawasaki. Every person who wants to start a business should read it. And read the footnote on page eight. There's more good stuff in here, but this alone is worth the price of the book."--Clayton Christensen, author of "The Innovator's Dilemma" and "The Innovator's Solution" "I have built my business into an internationally famous brand, and yet after reading this book, I have this nearly uncontrollable urge to chuck my whole business and start all over again. Guy's book revealed so many things I had never even suspected and shattered so many of my illusions, that it read like a novel. I would love to be the bank for the people who read this book."--Jay Conrad Levinson, author of the Guerrilla Marketing series of books "As useful for the next great not-for-profit as for the next great VC-funded startup. Anyone trying to change the world should read "The Art of the Start." I wish it had been around when I started Teach for America."--Wendy Kopp, president and founder of Teach for America