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The Art of SEO (Theory in Practice (O'Reilly)) (Paperback)
$52.49 - Free shipping worldwide (to United States and
all these other countries) Usually dispatched within 24 hours | |Short Description for The Art of SEOOffers guidelines for planning and executing a comprehensive search engine strategy. This book helps you learn the underlying theory behind search engine optimization (SEO), and what makes search engines work. It also helps you become familiar with the steps you need to take to prepare for an SEO effort.
Full description- Publisher: O'Reilly Media, Inc, USA
- Published: 06 November 2009
- Format: Paperback 604 pages
- See: Full bibliographic data
- Categories: Digital Lifestyle | Internet Browsers | Web Programming | Web Services
- ISBN 13: 9780596518868 ISBN 10: 0596518862
- Sales rank: 22,641
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Full description for The Art of SEO
A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. The authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you'll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices. * Explore the underlying theory behind SEO and how search engines work * Learn the steps you need to prepare for, execute, and evaluate SEO initiatives * Examine a number of advanced strategies and tactics * Understand the intricacies involved in managing complex SEO projects * Learn what's necessary to build a competent SEO team with defined roles * Glimpse the future of search and what lies ahead for the SEO industry
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