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    The Art of Looking Sideways (Hardback) By (author) Alan Fletcher

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    DescriptionThe Art of Looking Sideways is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, colour and imagery. This book does not set out to teach lessons, but it is full of wisdom and insight collected from all over the world. Describing himself as a visual jackdaw, master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, colour, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value. The Art of Looking Sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected.

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  • Full bibliographic data for The Art of Looking Sideways

    The Art of Looking Sideways
    Authors and contributors
    By (author) Alan Fletcher
    Physical properties
    Format: Hardback
    Number of pages: 1064
    Width: 220 mm
    Height: 250 mm
    Thickness: 60 mm
    Weight: 2,540 g
    ISBN 13: 9780714834498
    ISBN 10: 0714834491

    B&T Merchandise Category: GEN
    B&T General Subject: 140
    B&T Book Type: NF
    BIC subject category V2: DQ
    BIC E4L: ART
    LC subject heading:
    BISAC V2.8: ART030000, ART016000
    B&T Modifier: Region of Publication: 03
    B&T Modifier: Academic Level: 05
    LC subject heading:
    Nielsen BookScan Product Class 3: T1.3
    BIC subject category V2: AKC
    LC subject heading: ,
    Ingram Subject Code: AT
    Warengruppen-Systematik des deutschen Buchhandels: 15860
    BISAC V2.8: DES000000, DES007000
    B&T Approval Code: A03240000
    DC22: 745.4
    LC subject heading:
    DC22: 741.6
    BISAC V2.8: ART023000
    Abridged Dewey: 700
    LC subject heading: ,
    LC classification: NK1505 .F58 2001, NK1505.F58
    Libri: WERB2500
    Thema V1.0: DNT, AKC
    Illustrations note
    700 illustrations, (300 colour )
    Phaidon Press Ltd
    Imprint name
    Phaidon Press Ltd
    Publication date
    20 August 2001
    Publication City/Country
    Author Information
    Alan Fletcher belongs to that elite international group of designers who have transcended the conventional boundaries of their craft. He is a founder member of the design group Pentagram, with whom he has stayed for 20 years. He now works independently from his own studio in London. He is consultant Art Director to Phaidon Press.
    Review quote
    'The design book of the century may have already been written.' Design Week 'Alan Fletcher's book challenges both dogma and habit by questioning how we see things, how we read things and how we understand things.' Royal College of Art, London '...this book will delight anyone who enjoys unexpected visual and verbal play, cultural and historical observations and insights, and staggering amounts of trivia and anecdotes.' Library Journal
    Review text
    This is the extraordinary creation of a self-described 'visual jackdaw', and it is indeed a kind of visual jackdaw's nest. An exploration of visual awareness and its interrelation with the verbal, the book is a compilation of images, quotations and juxtapositions of thoughts. From 'a grapefruit is a lemon that had a chance and took advantage of it' through Escher-like drawings to a discussion of the evolution of alphabets, Fletcher looks not only sideways but from above, below and all angles between at the human condition. This cornucopia of musings is an endless source of insights and, in many cases, laughter - for dipping into as much as for reading contemplatively time and again. A marvel. (Kirkus UK)
    Table of contents
    Culture; tools; creativity; wit; improvisation; colour; dreaming; ideas; synchronicity; mutation; learning; noise; paradigms; automaton; intelligence; brain; mind; senses; thinking; problems; chance; imagination; visualizing; alphabet; seeing; places; perception; stereotypes; value; illusion; paradox; figure ground; symmetry; reflections; pattern; camoflage; economy; proportion; composition; leys & lines; aesthetics; taste; style; perfection; meanings; symbols; numbers; typography; skill; perspective; space-time; figuring; language; rhetoric; design; process; copying; words; imaging; pictureplay; wordplay; handedness; pictograms; scripts; letters; identity; names; signatures; insignia; trademarks; writing.