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  The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories (Paperback) By (author) Frank Rose

  

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  Short Description for The Art of Immersion "Wired" contributing editor Rose examines how the digital generation is remaking Hollywood, Madison Avenue, and the way stories are told.
  Full description

  • Publisher: WW Norton & Co
  • Published: 13 March 2012
  • Format: Paperback 368 pages
  • See: Full bibliographic data
  • Categories: Popular Culture | Media Studies | E-commerce: Business Aspects | Sales & Marketing | Media, Information & Communication Industries | Impact Of Science & Technology On Society | Ethical & Social Aspects Of Computing | Internet Guides & Online Services
  • ISBN 13: 9780393341256 ISBN 10: 0393341259
  • Sales rank: 134,886

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Full description for The Art of Immersion

• Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.