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    The Art of the Idea and How it Can Change Your Life: and How it Can Change Your Life (Hardback) By (author) John Hunt, Other Sam Nhlengethwa

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    Description"An original and beautiful book. It suggests that the surest way to liberate ourselves is through the power of our ideas." --Nelson Mandela Foundation "This is not just one of those books that makes you think. It challenges you to think. It demands that you think, and to beware of all those obstacles that would stop you from trusting your instincts and finding an idea." --Lee Clow, Global Director of Media Arts, TBWAChiat Day As an award-winning playwright, author, and Worldwide Creative Director of TBWA, John Hunt has witnessed again and again the power of original thinking to transform both companies and individuals. In "The Art of the Idea," Hunt addresses everyone from the global boardroom to the man on the street, bridging the gap with ease. Few can argue with Hunt's claim that it is ideas that move the world forward, and he refreshingly articulates that anyone can play: there is no hierarchy to original thinking. "The Art of the Idea "provides a toolbox for achieving excellence and offers a new way of defining your world. By illustrating how to create space so ideas can breathe, it provides a lifeline to those who find themselves stuck in a rut. Unassuming, original, and accessible, the publication includes insights by this leader in creative thinking, and is accompanied by 20 original paintings and collages by the internationally acclaimed South African artist Sam Nhlengethwa. "The Art of the Idea "grants permission to trust our instincts, endure initial ridicule, and practice thinking as a team sport. Whatever your idea is about ideas, this book will change it.


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  • Full bibliographic data for The Art of the Idea and How it Can Change Your Life

    Title
    The Art of the Idea and How it Can Change Your Life
    Subtitle
    and How it Can Change Your Life
    Authors and contributors
    By (author) John Hunt, Other Sam Nhlengethwa
    Physical properties
    Format: Hardback
    Number of pages: 136
    Width: 142 mm
    Height: 216 mm
    Thickness: 20 mm
    Weight: 454 g
    Language
    English
    ISBN
    ISBN 13: 9781576875162
    ISBN 10: 1576875164
    Classifications

    Nielsen BookScan Product Class 3: T17.1
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC E4L: ADV
    BIC subject category V2: VSC
    LC subject heading:
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    BIC subject category V2: KJ
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    Ingram Subject Code: BE
    LC subject heading:
    DC22: 650.1
    LC subject heading:
    Libri: I-BE
    B&T Modifier: Academic Level: 03
    BIC E4L: CAR
    BISAC V2.8: BUS043000
    LC subject heading: ,
    Warengruppen-Systematik des deutschen Buchhandels: 14870
    LC classification: HD53 .H86 2009
    Thema V1.0: KJ, VSC
    Illustrations note
    20
    Publisher
    powerHouse Books,U.S.
    Imprint name
    powerHouse Books,U.S.
    Publication date
    03 December 2009
    Publication City/Country
    New York
    Author Information
    John Hunt is an award-winning author and playwright, as well as the Worldwide Creative Director of TBWA. In 1993 Hunt was intimately involved in Nelson Mandela's election campaign. In April of 2003, Hunt moved to TBWA's New York headquarters, where he helped reshape the focus of the network to celebrate original thinking and groundbreaking ideas. In 2008, both "Adweek "and "Ad Age "named TBWA, Agency of the Year. Hunt has since returned to South Africa, where he continues his Worldwide role. Sam Nhlengethwa is a collagist, painter, and jazz fanatic. After being named South Africa's Young Artist of the year in 1994, Nhlengethwa quickly gathered global recognition. His work has been shown at the National Museum of African Art, D.C.; Whitechapel Gallery, London; and was reproduced in "The 20th Century Art Book" (Phaidon Press, 1996). From humble beginnings, Nhlengethwa's talent, although forged during the apartheid years, has always reflected a calm celebration of the human spirit.
    Review quote
    "Buy a copy of John Hunt's book to put within reach on the bedside table. Buy a copy to keep next to the tub in the bathroom permanently. And one on the stove. And one in your car. And a bedroom extra to keep under the pillow as a talisman. It really is that good-gorgeous-useful-inspiringprofound. (As you can doubtless tell, I'm quite taken by "The Art of the Idea".)" --Tom Peters (co-author of "In Search of Excellence") This book is tougher than it looks. At first glance it resembles yet another theorizing tome written by an experienced adman -- in this case John Hunt, a giant of South African advertising and worldwide creative director of TBWA. But it soon transpires that the book has little to do with advertising: the word is never mentioned. Instead, "The Art of the Idea" has more in common with Paul Arden's "It's Not How Good You Are, It's How Good You Want to Be." It's an inspirational tool, a guide to the creative process for when your back's against the wall. --Mark Tungate "AdAge"