Art of the Idea

Art of the Idea : And How it Can Change Your Life

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A toolbox for achieving excellence as told by on eof the world's most successful business leaders.

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  • Hardback | 136 pages
  • 142.24 x 215.9 x 20.32mm | 453.59g
  • powerHouse Books,U.S.
  • New YorkUnited States
  • English
  • 20
  • 1576875164
  • 9781576875162
  • 202,410

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"Buy a copy of John Hunt's book to put within reach on the bedside table. Buy a copy to keep next to the tub in the bathroom permanently. And one on the stove. And one in your car. And a bedroom extra to keep under the pillow as a talisman. It really is that good-gorgeous-useful-inspiringprofound. (As you can doubtless tell, I'm quite taken by "The Art of the Idea".)" --Tom Peters (co-author of "In Search of Excellence") This book is tougher than it looks. At first glance it resembles yet another theorizing tome written by an experienced adman -- in this case John Hunt, a giant of South African advertising and worldwide creative director of TBWA. But it soon transpires that the book has little to do with advertising: the word is never mentioned. Instead, "The Art of the Idea" has more in common with Paul Arden's "It's Not How Good You Are, It's How Good You Want to Be." It's an inspirational tool, a guide to the creative process for when your back's against the wall. --Mark Tungate "AdAge"

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About St. John Hunt

John Hunt is an award-winning author and playwright, as well as the Worldwide Creative Director of TBWA. In 1993 Hunt was intimately involved in Nelson Mandela's election campaign. In April of 2003, Hunt moved to TBWA's New York headquarters, where he helped reshape the focus of the network to celebrate original thinking and groundbreaking ideas. In 2008, both "Adweek "and "Ad Age "named TBWA, Agency of the Year. Hunt has since returned to South Africa, where he continues his Worldwide role. Sam Nhlengethwa is a collagist, painter, and jazz fanatic. After being named South Africa's Young Artist of the year in 1994, Nhlengethwa quickly gathered global recognition. His work has been shown at the National Museum of African Art, D.C.; Whitechapel Gallery, London; and was reproduced in "The 20th Century Art Book" (Phaidon Press, 1996). From humble beginnings, Nhlengethwa's talent, although forged during the apartheid years, has always reflected a calm celebration of the human spirit.

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