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    Art Direction Explained, At Last! (Paperback) By (author) Steven Heller, By (author) Veronique Vienne

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    DescriptionThis book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Co-written by one of the world's leading art directors, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong. Alongside perspectives on typography, illustration and photography, there are case studies of successful art direction in different spheres, from McSweeney's to the Vier5 website. The authors have also invited preeminent international art directors to discuss their roles in special sections of the book which they have art directed themselves. The result is an impressive, enlightening and often very funny diversity of perspectives and approaches. Clearly written, including a glossary of handy art director sayings, an 'art director test' and more, "Art Direction Explained" will provide students with insights into the world of art direction and professionals with a bible to the profession.


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  • Full bibliographic data for Art Direction Explained, At Last!

    Title
    Art Direction Explained, At Last!
    Authors and contributors
    By (author) Steven Heller, By (author) Veronique Vienne
    Physical properties
    Format: Paperback
    Number of pages: 256
    Width: 231 mm
    Height: 254 mm
    Thickness: 28 mm
    Weight: 1,180 g
    Language
    English
    ISBN
    ISBN 13: 9781856696241
    ISBN 10: 1856696243
    Classifications

    B&T Merchandise Category: GEN
    B&T General Subject: 140
    B&T Book Type: NF
    BIC E4L: ART
    B&T Modifier: Subject Development: 20
    BIC subject category V2: KNTP
    B&T Modifier: Academic Level: 05
    Nielsen BookScan Product Class 3: T1.3
    BIC subject category V2: AKC
    B&T Modifier: Subject Development: 10
    Ingram Subject Code: AT
    LC subject heading:
    LC classification: NC
    Warengruppen-Systematik des deutschen Buchhandels: 15860
    BISAC V2.8: ART025000
    B&T Modifier: Region of Publication: 04
    Abridged Dewey: 741
    BISAC V2.8: DES007000
    B&T Approval Code: A28441200
    DC22: 741.6, 741.6068
    LC subject heading:
    Illustrations note
    250 colour illustrations
    Publisher
    Laurence King Publishing
    Imprint name
    Laurence King Publishing
    Publication date
    16 September 2009
    Publication City/Country
    London
    Author Information
    Steven Heller is co-chair of the Designer as Author program and co-founder of the Design Criticism program at SVA, New York. For 33 years he was an art director at the New York Times. He is editor of AIGA VOICE, contributing editor to Print, Eye, Baseline, and I.D., and author of 120 books on design. Veronique Vienne has worked at a number of US magazines as art director, and is the author of The Art of Doing Nothing and The Art of Imperfection, as well as Something to be Desired.