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    The Art of Action: How Leaders Close the Gaps Between Plans, Actions and Results (Hardback) By (author) Stephen Bungay

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    DescriptionExecuting strategy is an enduring management problem. There is often a significant gap between what managers plan, what they do and the outcome they achieve. Stephen Bungay finds a fresh approach from an unexpected source - the nineteenth-century Prussian Army. His solution is based not on theory, but on sets of practices that have evolved over many years in the fast-moving, unpredictable environment of the battlefield. The Art of Action uses engaging narrative to demonstrate how to set direction, how to agree what people need to do to realise their objectives, and how to enable them to be successful in the complex, dynamic arena of modern business. It offers a fresh, practical approach to strategy, communication and leadership, encouraging people to practice the few simple things that really make a difference.


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  • Full bibliographic data for The Art of Action

    Title
    The Art of Action
    Subtitle
    How Leaders Close the Gaps Between Plans, Actions and Results
    Authors and contributors
    By (author) Stephen Bungay
    Physical properties
    Format: Hardback
    Number of pages: 308
    Width: 156 mm
    Height: 234 mm
    Thickness: 27 mm
    Weight: 581 g
    Language
    English
    ISBN
    ISBN 13: 9781857885590
    ISBN 10: 1857885597
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.1
    B&T Modifier: Subject Development: 20
    LC subject heading:
    B&T Modifier: Region of Publication: 03
    B&T Modifier: Academic Level: 05
    BIC subject category V2: KJC
    LC subject heading:
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    Warengruppen-Systematik des deutschen Buchhandels: 17850
    DC22: 658.4092
    Ingram Subject Code: BE
    Libri: I-BE
    BISAC V2.8: BUS063000
    BIC subject category V2: KJMB
    DC22: 658.4/092
    LC subject heading: ,
    B&T Approval Code: A48404230
    BISAC V2.8: BUS071000
    LC classification: HD57.7 .B85 2011
    Thema V1.0: KJMB, KJC
    Publisher
    NICHOLAS BREALEY PUBLISHING
    Imprint name
    NICHOLAS BREALEY PUBLISHING
    Publication date
    16 January 2011
    Publication City/Country
    London
    Author Information
    Stephen Bungay is a Director of the Ashridge Strategic Management Centre in London and teaches on several executive programmes at Ashridge Business School. Educated at Oxford and the University of Tubingen, he worked in the London and Munich offices of Boston Consulting Group for 17 years and also ran a division of an insurance company. He now works as an independent consultant, teacher and speaker. An acclaimed military historian, he has published two books, including a new edition of The Most Dangerous Enemy: An Illustrated History of the Battle of Britain (published in June 2010 by Aurum), and Alamein, and is a frequent contributor to television programmes, appearing on Channel 4, Channel 5, BBC2, BBC4, the History Channel, TV New Zealand and National Geographic.
    Review quote
    "Stephen Bungay has something genuinely interesting to tell us. His book is not one of those vacuous essays in "leadership qualities" of the "how would Napoleon/MacArthur/Alexander the Great have turned around General Motors" variety ... What makes this book worth reading is the way in which Mr. Bungay calls time on an entire culture of gobbledygook. You don't succeed in warfare by having vague objectives and issuing ambiguous orders. And you shouldn't expect to succeed in business that way, either." - Laurence Eyton, Wall Street Journal What do you get if you cross a military historian with a management consultant? You get this fascinating book by Stephen Bungay - Bungay is a comfortable with management as he is with history and here cleverly draws on his knowledge of the latter to influence his thinking - A must-read for any would-be strategist.A" - Director Magazine "We live in an age of strategic failure across the board - in international relations and economic affairs, on the battlefield as well as in the marketplace. Inventively and incisively, Stephen Bungay draws on Clausewitz's wisdom, military history, business literature, and common sense to develop the notion of 'directed opportunism' for breaking the ominous cycle of frustration." - Jonathan Stevenson, Professor of Strategic Studies, U.S. Naval War College "Leadership is an intangible value. What sets Stephen Bungay apart is that he draws upon his deep knowledge of historical military campaigns to highlight key leadership principles and then sets them in the context of modern business with an understanding of the particular challenges faced by each company he works for. The first part greatly entertains and captivates the audience and the second part really brings home the teachings we wish to impart. The results have been very good." - Tom Glocer, CEO, Thomson Reuters "The Art of Action is a must for anyone in business who takes their leadership responsibilities seriously. Stephen Bungay draws upon his deep understanding of business strategy and military history and describes principles in his book that will have a real impact for those who adopt them. The Art of Action is the strategic handbook for today built on the insights of yesterday. This will be compulsory reading for all of my unit heads." - Eliot Forster, CEO, Solace Pharmaceuticals "All too often, strategies fail to be implemented because they do not make tough choices between priorities and therefore leave people confused. The eminently pragmatic techniques described in this book are a great way of sharpening up the thinking, the communication and the sense of accountability needed to get an organisation moving. The ideas sound simple, but they are very powerful." - Martin Bean, Vice Chancellor, The Open University "Stephen Bungay's career as CEO, management consultant and historian enable him to bring a unique clarity to leadership and the art of making strategy happen. His study of the chastened Prussian military machine analysing why it was defeated by Napoleon's peasant army is illuminated with anecdotes from his career in business. It is this blend of evidence from the military to the business environment which makes this book so useful to the modern day practitioner!" - David Roblin, Senior Vice President, Pfizer Global R&D "This is not just another book about strategy. The Art of Action does not only present a radical, counter-cultural solution to the impasse business is facing today but it is grounded in real strategic execution in a fascinating organisation. It is the 're-engineering the corporation' of the 21st century. I intend to send a copy to all my clients." - Aidan Walsh, Partner, Ernst & Young "Bungay takes a very surgical knife to some of today's sacred cows, contrasting organisational activity as opposed to action and deftly eviscerating the idea of slavish adherence to the Balanced Scorecard concept. If ever you needed a case against the idea that ticked boxes must inevitably lead to positive results, you have it right here. This is almost certainly the best work-related read I have enjoyed since Paul Kearns' The Value MotiveA". Indeed Stephen Bungay and Kearns share a clear and uncompromising language which emphasises the logic and clarity of their assertions. My lingering regret about this book is that for some who care to read it, it is already too late: they are in positions of command that they do not merit, and will tiptoe away in the hopes that they are not recognised. This book, nevertheless, should be required reading for anyone who aspires to own or manage any organisation, or part of one. If individuals are imbued with the right stuffA" this read will fall on very fertile ground indeed." HR Zone