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    The Ambassador Magazine: Promoting Post-war British Textiles and Fashion (Hardback) Edited by Christopher Breward, Edited by Claire Wilcox

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    DescriptionThe Ambassador has been described as 'probably the most daring and enterprising trade magazine ever conceived'. With the motto 'Export or Die!', the magazine was renowned for its innovative design and adventurous editorial approach in promoting British manufacturing in the post-war period. This book takes a detailed look at the background and impact of The Ambassador. The magazine was driven by the vision of its founder Hans Juda and his wife, Elsbeth, who was responsible for much of the magazine's striking photography. Focusing on the perceived strengths of British industry, they set up ambitious photo shoots to showcase the latest couture fashions by the likes of Charles Creed and Victor Stiebel. The magazine promoted fine art as an inspiration for design, and commissioned artists such as John Piper and Henry Moore for their covers.

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    The Ambassador Magazine
    Promoting Post-war British Textiles and Fashion
    Authors and contributors
    Edited by Christopher Breward, Edited by Claire Wilcox
    Physical properties
    Format: Hardback
    Number of pages: 240
    Width: 226 mm
    Height: 318 mm
    Thickness: 26 mm
    Weight: 1,520 g
    ISBN 13: 9781851776771
    ISBN 10: 185177677X

    B&T Merchandise Category: GEN
    B&T General Subject: 140
    B&T Book Type: NF
    BIC E4L: BEA
    BIC time period qualifier V2: 3JJP
    BIC geographical qualifier V2: 1DB
    BIC subject category V2: AKTA
    B&T Modifier: Geographic Designator: 04
    B&T Modifier: Region of Publication: 03
    Nielsen BookScan Product Class 3: T1.3
    B&T Modifier: Academic Level: 01
    B&T Modifier: Subject Development: 01
    Ingram Subject Code: AT
    LC classification: TT
    BISAC V2.8: ART000000
    BIC subject category V2: AKTH
    B&T Approval Code: A97603600
    LC subject heading:
    BISAC V2.8: DES005000
    Abridged Dewey: 746
    BISAC V2.8: HEA003000
    B&T Approval Code: A04505610
    BIC subject category V2: 3JJP, 1DB
    B&T Approval Code: A27524200
    LC subject heading:
    DC23: 746.920941
    LC subject heading:
    Thema V1.0: AKT, JBCC3, AB, WJH
    Illustrations note
    180 colour
    V & A Publishing
    Imprint name
    V & A Publishing
    Publication date
    01 July 2012
    Publication City/Country
    Author Information
    Christopher Breward is Head of Research at the V&A and co-curator of the exhibition British Design 1948 - 2012. He is a widely published author on the history and culture of fashion. Claire Wilcox is Senior Curator of Fashion at the V&A. She has curated many exhibitions including Vivienne Westwood (V&A 2004) and The Golden Age of Couture (V&A 2007) and edited the accompanying books.