Alpha Dogs: How Political Spin Became a Global Business

Alpha Dogs: How Political Spin Became a Global Business


By (author) James Harding

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  • Publisher: ATLANTIC BOOKS
  • Format: Paperback | 304 pages
  • Dimensions: 129mm x 198mm x 20mm | 246g
  • Publication date: 1 June 2009
  • Publication City/Country: London
  • ISBN 10: 1843548682
  • ISBN 13: 9781843548683
  • Sales rank: 603,943

Product description

Full of fierce intrigue and disastrous miscalculations, "Alpha Dogs" introduces the small and extraordinary group of men who invented modern politics and made 'spin' global. David Sawyer dreamed of a career as a film-maker; Scott Miller, the son of a shoe salesman, was a brilliant copywriter. Unlikely partners, together they became a political powerhouse. Directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple, the consultants of Sawyer-Miller were the Manhattan Project of spin politics. In this pulsating book, James Harding tells the story of a few men whose political savvy, entrepreneurial drive and sheer greed came to alter the landscape of global politics. "Alpha Dogs" charts the creation of a new style of political campaigning and its triumph across the world.

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Author information

James Harding is the editor of The Times. He was previously Washington bureau chief of the Financial Times. This is his first book.

Review quote

"[A] stinging new book..." - "Newsweek " ""Alpha Dogs" holds the reader's attention like the most deliciously odious political attack ad...The book is also honest and perceptive." - "The Economist """ "This absorbing first book by the editor of the Times tells the story of Sawyer-Miller, a pioneering and hugely influential campaigning company in the US that laid the foundations for our modern methods of politics and made 'spin' a global phenomenon." - "The Bookseller""" “James Harding’s "Alpha Dogs" is one of those wonderful books that takes you to a time and place you may not know much about but where life as we know it was changed in real and lasting ways. This inside story of how American-style political spin was sold to the world is a fascinating and insightful glimpse into the clockwork of global power. What’s more, it’s a great read featuring complex characters, high stakes, and drama. They’ve tried to make movies about this sort