Alpha Dogs

Alpha Dogs : How Political Spin Became a Global Business

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Description

David Sawyer dreamed of a career as a film-maker; Scott Miller, the son of a shoe salesman, was a brilliant copywriter. Unlikely partners, together they became a political powerhouse. Directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple, the consultants of Sawyer-Miller were the Manhattan Project of spin politics. In this pulsating book, James Harding tells the story of a few men whose political savvy, entrepreneurial drive and sheer greed came to alter the landscape of global politics. Alpha Dogs charts the creation of a new style of political campaigning and its triumph across the world.

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Product details

  • Paperback | 256 pages
  • 129 x 198 x 19mm | 245g
  • ATLANTIC BOOKS
  • London, United Kingdom
  • English
  • Main
  • 1843548682
  • 9781843548683
  • 548,856

Review quote

"[A] stinging new book..." - "Newsweek " ""Alpha Dogs" holds the reader's attention like the most deliciously odious political attack ad...The book is also honest and perceptive." - "The Economist """ "This absorbing first book by the editor of the Times tells the story of Sawyer-Miller, a pioneering and hugely influential campaigning company in the US that laid the foundations for our modern methods of politics and made 'spin' a global phenomenon." - "The Bookseller""" “James Harding’s "Alpha Dogs" is one of those wonderful books that takes you to a time and place you may not know much about but where life as we know it was changed in real and lasting ways. This inside story of how American-style political spin was sold to the world is a fascinating and insightful glimpse into the clockwork of global power. What’s more, it’s a great read featuring complex characters, high stakes, and drama. They’ve tried to make movies about this sort

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About James Harding

James Harding is the editor of The Times. He was previously Washington bureau chief of the Financial Times. This is his first book.

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