Alpha Dogs: How Political Spin Became a Global BusinessPaperback
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- Publisher: ATLANTIC BOOKS
- Format: Paperback | 304 pages
- Dimensions: 129mm x 198mm x 20mm | 246g
- Publication date: 1 June 2009
- Publication City/Country: London
- ISBN 10: 1843548682
- ISBN 13: 9781843548683
- Sales rank: 559,137
Full of fierce intrigue and disastrous miscalculations, "Alpha Dogs" introduces the small and extraordinary group of men who invented modern politics and made 'spin' global. David Sawyer dreamed of a career as a film-maker; Scott Miller, the son of a shoe salesman, was a brilliant copywriter. Unlikely partners, together they became a political powerhouse. Directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple, the consultants of Sawyer-Miller were the Manhattan Project of spin politics. In this pulsating book, James Harding tells the story of a few men whose political savvy, entrepreneurial drive and sheer greed came to alter the landscape of global politics. "Alpha Dogs" charts the creation of a new style of political campaigning and its triumph across the world.
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James Harding is the editor of The Times. He was previously Washington bureau chief of the Financial Times. This is his first book.
"[A] stinging new book..." - "Newsweek " ""Alpha Dogs" holds the reader's attention like the most deliciously odious political attack ad...The book is also honest and perceptive." - "The Economist """ "This absorbing first book by the editor of the Times tells the story of Sawyer-Miller, a pioneering and hugely influential campaigning company in the US that laid the foundations for our modern methods of politics and made 'spin' a global phenomenon." - "The Bookseller""" “James Harding’s "Alpha Dogs" is one of those wonderful books that takes you to a time and place you may not know much about but where life as we know it was changed in real and lasting ways. This inside story of how American-style political spin was sold to the world is a fascinating and insightful glimpse into the clockwork of global power. What’s more, it’s a great read featuring complex characters, high stakes, and drama. They’ve tried to make movies about this sort