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    Alignment: Using the Balanced Scorecard to Create Corporate Synergies (Hardback) By (author) Robert Steven Kaplan, By (author) David P. Norton

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    DescriptionMost organizations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance. Robert S. Kaplan and David P. Norton argue that the responsibility for this critical alignment lies with corporate headquarters. In this book, the authors apply their revolutionary Balanced Scorecard management system to corporate-level strategy, revealing how highly successful enterprises achieve powerful synergies by explicitly defining corporate headquarters' role in setting, coordinating, and overseeing organizational strategy. Based on extensive field research in organizations worldwide, Alignment shows how companies can build an enterprise-level Strategy Map and Balanced Scorecard that clearly articulate the "enterprise value proposition": how the enterprise creates value above that achieved by individual business units operating alone. The book provides case studies, actionable frameworks, and sample scorecards that show how to align business and support units, boards of directors, and external partners with the corporate strategy and create a governance process that will ensure that alignment is sustained. The next breakthrough in strategy execution from the field's premier thinkers, Alignment shows how today's companies can unlock unrealized value from enterprise synergies.

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  • Full bibliographic data for Alignment

    Using the Balanced Scorecard to Create Corporate Synergies
    Authors and contributors
    By (author) Robert Steven Kaplan, By (author) David P. Norton
    Physical properties
    Format: Hardback
    Number of pages: 320
    Width: 152 mm
    Height: 234 mm
    Thickness: 30 mm
    Weight: 662 g
    ISBN 13: 9781591396901
    ISBN 10: 1591396905

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    LC subject heading:
    B&T Modifier: Region of Publication: 01
    LC subject heading:
    BIC subject category V2: KJC
    LC subject heading: ,
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    Warengruppen-Systematik des deutschen Buchhandels: 17850
    Ingram Subject Code: BE
    Libri: I-BE
    BISAC V2.8: BUS063000
    DC22: 658.4012
    B&T Modifier: Academic Level: 02
    LC subject heading:
    BISAC V2.8: BUS042000
    DC22: 658.4/012
    LC subject heading:
    B&T Approval Code: A48404234
    LC subject heading: ,
    BISAC V2.8: BUS041000, BUS070000
    B&T Approval Code: G45010000, A48205000
    LC classification: HD30.28 .K3543 2006
    Thema V1.0: KJC
    Harvard Business Review Press
    Imprint name
    Harvard Business Review Press
    Publication date
    30 April 2006
    Publication City/Country
    Boston, MA
    Author Information
    Robert S. Kaplan is the Baker Foundation Professor at Harvard Business School. David Norton serves as President of Balanced Scorecard Collaborative/Palladium.