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  • Full bibliographic data for Airline

    Title
    Airline
    Subtitle
    A Strategic Management Simulation
    Authors and contributors
    By (author) Jerald R. Smith, By (author) Peggy A. Golden
    Physical properties
    Format: Mixed media product
    Number of pages: 120
    Width: 221 mm
    Height: 280 mm
    Thickness: 8 mm
    Weight: 334 g
    Audience
    General/trade
    Professional and scholarly
    Language
    English
    ISBN
    ISBN 13: 9780136072553
    ISBN 10: 0136072550
    Classifications
    BISAC category code: BUS025000
    Nielsen BookScan Product Class: S4.2
    BISAC category code: BUS081000
    BISAC category code: BUS063000
    Dewey: 387.70684
    BISAC category code: TRA002000
    BISAC category code: BUS042000
    BISAC category code: BUS041000
    Edition
    4
    Edition statement
    4th International edition
    Publisher
    Pearson Education (US)
    Imprint name
    Pearson
    Publication date
    01 June 2008
    Publication City/Country
    US
    Main description
    Easy to start-up and use--even for readers with no computer experience--this Windows based strategic management simulation turns individuals into teams with the responsibility of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Teams are challenged to establish objectives, plan the strategy to accomplish those objectives, and then operate the airline on a quarter-by-quarter basis. Each team's decisions are input into a computer which acts as the flying public and assigns sales to each firm based on the decisions each has made. Team members are shown how to keep adequate records, analyze happenings and develop relationships, effectively organize the team, and delegate the work. For use by various organizations promoting team building, strategic management, and marketing strategy.
    Table of contents
    1. The Decision-Making Process. History of the Airline. Preparing the Decision Form. Fares. Cabin Service. Promotion, Advertising, Sales Force. Employee Compensation Policy. Quality Programs and Additional Training. Maintenance and Fuel Purchases. Cargo. Corporate Social Performance. Stock, Selling and Redeeming. Loans. Dividends. Certificates of Deposit. Acquisition of Aircraft. Market Research. Incident Response. Changes in Markets Served. Fare Sales. Route Map. 2. Decision Information. Aircraft Utilization and Scheduling. Market Regions and Additional Costs. Fare Sales and Demand. Other Costs. 3. Values for Your Beginning Position. Quarterly (Financial) Report of Starting Position. Notes on the Quarterly Report. 4. Incidents. 5. Entering Decisions on the Student Disk. Sample Screens for Entering Decisions. Organizing your Team. Strategic Planning Process. 6. Management Audit and Stockholders' Report Peer Evaluations. Peer Evaluation. 7. Mid-Continent Airline Case. 8. Decision and Analysis Forms. Decision Forms.