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    Air Transportation: A Management Perspective (Paperback) By (author) John G. Wensveen

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    DescriptionNow in its Seventh Edition, "Air Transportation: A Management Perspective" by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management. In addition to explaining the fundamentals, this book now takes the reader to the leading edge of the discipline, using past and present trends to forecast future challenges the industry may face and encouraging the reader to really think about the decisions a manager implements. The Seventh Edition brings the text right up to date with a new opening chapter, titled 'The Airline Industry: Trends, Challenges and Strategies', setting the context for all that follows within the book, and a new section within 'International Aviation' that explores the new airline business models. New and updated material has been added throughout the text and overall presents a more international perspective. Arranged in sharply focused parts and accessible sections, the exposition is clear and reader-friendly. "Air Transportation: A Management Perspective" is suitable for almost all aviation programs that feature business and management. Its student-friendly structure and style make it highly suitable for modular courses and distance-learning programmes, or for self-directed study and continuing personal professional development.

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  • Full bibliographic data for Air Transportation

    Air Transportation
    A Management Perspective
    Authors and contributors
    By (author) John G. Wensveen
    Physical properties
    Format: Paperback
    Number of pages: 650
    Width: 170 mm
    Height: 242 mm
    Thickness: 38 mm
    Weight: 1,302 g
    ISBN 13: 9781409430636
    ISBN 10: 1409430634

    B&T Book Type: NF
    B&T Merchandise Category: TXT
    Nielsen BookScan Product Class 3: S4.8
    B&T Modifier: Region of Publication: 03
    BIC E4L: TRA
    B&T Modifier: Subject Development: 10
    BIC subject category V2: KNGV
    LC subject heading:
    DC22: 387.7
    B&T Modifier: Academic Level: 02
    B&T Modifier: Text Format: 06
    BISAC V2.8: TRA002000
    Ingram Subject Code: SL
    B&T General Subject: 790
    BISAC V2.8: TRA002040, BUS070100
    LC subject heading: ,
    DC22: 387.7068
    LC subject heading:
    LC classification: HE9781 .W45 2011
    Edition statement
    7th edition
    Illustrations note
    includes 58 figures
    Ashgate Publishing Group
    Imprint name
    Ashgate Publishing Limited
    Publication date
    11 November 2011
    Publication City/Country
    Author Information
    Dr John G. Wensveen earned a Ph.D. in International Air Transport from the University of Wales and a BA in Geography and Transportation Land Use Planning from the University of Victoria, Canada. He is currently President & CEO of Airline Visions, an aviation consultancy based in Washington DC, specialized in the development of airline business plans. Dr Wensveen was one of the founding executive team members and Vice President of International Development at MAXjet Airways. Dr Wensveen has held the academic positions of Dean of the School of Aviation at Dowling College in New York and professor of airline management at Embry-Riddle Aeronautical University, Daytona Beach. He is connected with a number of industry associations and is a faculty member of the International Air Transport Association (IATA) as well as an adjunct faculty member at the University of Maryland University College. Dr Wensveen is also one of the editors of Aeronautica Journal at Griffith University's Aerospace Strategic Study Centre in Brisbane, Australia. He is an active contributor to the international media on aviation-related issues.
    Table of contents
    Foreword; Preface; Part 1 An Introduction to Air Transport: The airline industry: trends, challenges and strategies; Aviation: an overview; Historical perspective; Air transportation: regulators and associations; The general aviation industry.; Part 2 Structure and Economics of Airlines: The airline industry; Economic characteristics of the airlines.; Part 3 Managerial Aspects of Airlines: Airline management and organization; Forecasting methods; Airline passenger marketing; Airline pricing, demand, and output determination; Air cargo; Principles of airline scheduling; Fleet planning: the aircraft selection process; Airline labor relations; Airline financing.; Part 4 The International Scene: International aviation; Appendix; Index.