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    Agenda Setting (Communication Concepts) (Paperback) By (author) James W. Dearing, By (author) Everett M. Rogers

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    DescriptionWhat is the major social problem in the news today? Who made it so important? Social issues that are widely recognized on the media agenda often demand attention on the public agenda, and in turn move quickly up the policy agenda, creating policy changes. Based on research of contemporary social issues that have hit the headlines - including the war on drugs, drink-driving, the Exxon Valdez oil spillage, AIDS and the Ethiopian famine - this book provides important theoretical and practical insights into the agenda-setting process and its role in effecting social change.

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  • Full bibliographic data for Agenda Setting

    Agenda Setting
    Authors and contributors
    By (author) James W. Dearing, By (author) Everett M. Rogers
    Physical properties
    Format: Paperback
    Number of pages: 152
    Width: 140 mm
    Height: 212 mm
    Thickness: 16 mm
    Weight: 222 g
    ISBN 13: 9780761905639
    ISBN 10: 0761905634

    BIC E4L: BUS
    B&T Book Type: NF
    BIC subject category V2: KJM
    Nielsen BookScan Product Class 3: S4.1
    B&T Modifier: Region of Publication: 01
    BISAC V2.8: SOC052000
    B&T General Subject: 480
    BIC subject category V2: GTC
    B&T Modifier: Geographic Designator: 01
    Ingram Subject Code: PR
    Libri: I-PR
    DC22: 302.230973
    B&T Modifier: Academic Level: 02
    B&T Merchandise Category: POD
    LC subject heading:
    BISAC V2.8: LAN004000
    Warengruppen-Systematik des deutschen Buchhandels: 27320
    LC subject heading:
    DC21: 303.38
    LC subject heading: , , , ,
    DC22: 302.23/0973
    LC subject heading: ,
    LC classification: 96210701, P96.P832 U636 1996
    Sage Categories:
    Illustrations note
    1, black & white illustrations
    SAGE Publications Inc
    Imprint name
    SAGE Publications Inc
    Publication date
    21 October 1996
    Publication City/Country
    Thousand Oaks
    Table of contents
    What Is Agenda-Setting? Media Agenda Studies Public Agenda Studies The Hierarchy Approach Public Agenda Studies Longitudinal Approaches Policy Agenda Studies Studying the Agenda-Setting Process