Adversaries into Allies: Winning People Over without Manipulation or CoercionHardback
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- Publisher: Portfolio Penguin
- Format: Hardback | 256 pages
- Dimensions: 142mm x 211mm x 20mm | 400g
- Publication date: 27 February 2014
- Publication City/Country: London
- ISBN 10: 1591846366
- ISBN 13: 9781591846369
- Sales rank: 188,029
The Sages asked, "Who is mighty?" and answered, "Those who can control their own emotions and make of an enemy a friend." In the bestselling book The Go Giver, Bob Burg and John David Mann revolutionized the way we think about success via one very simple lesson: Shifting one's focus from getting to giving (constantly and consistently providing value to others) is both very fulfilling and the most profitable way to do business. Now Burg is back with a new book, offering deeper insight into what it means to be truly influential and providing powerful strategies for mastering the art of winning people over.
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Bob Burg is the co-author of The Go-Giver and Go-Givers Sell More. A former top sales professional, Burg is a sought-after speaker and the author of Endless Referrals.
""Adversaries into Allies" is full of practical wisdom for becoming more persuasive while keeping your integrity intact. Bob Burg, a master of winning friends and influencing people, has written an immensely useful and thoroughly enjoyable book." --ADAM GRANT, WHARTON PROFESSOR; AUTHOR OF "GIVE AND TAKE" "How can we achieve the challenging goal of turning adversaries into allies? We can start by turning the pages of "Adversaries into Allies", which provides an impressively clear and compelling explanation of just how to do it." --ROBERT B. CIALDINI, AUTHOR OF" INFLUENCE" "I wish I had read Bob Burg's newest book early in my career. What a difference it would have made! It is definitely a must read for everyone who wants to enhance their business success, but don't just read it once. It's a book you need to read time and time again. Many thanks to Bob for a valuable new work." --SUSAN SOLOVIC, AUTHOR; COFOUNDER OF SMALL BUSINESS TELEVISION "Bob Burg has delivered again! In" Adversaries into Allies", you'll learn how to influence and persuade others toward outcomes that create genuinely good feelings and results for everyone involved. The principles of how exactly to do that, consistently and predictably, are powerfully presented in this tremendous book. And you're about to learn them from a master." --STEPHEN M. R. COVEY, AUTHOR OF "THE SPEED OF TRUST" AND COAUTHOR OF "SMART TRUST" "Simultaneously challenging and encouraging, "Adversaries into Allies" delivers on the promise of sustainable influence. You will literally feel your perspective shift as you turn the pages. Bob drives timeless wisdom into real-time action." --DONDI SCUMACI, AUTHOR OF "CAREER MOVES", "DESIGNED FOR SUCCESS", AND "READY, SET . . . GROW"