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    Advanced Business Communications (Hardback) By (author) John M. Penrose, By (author) Robert W. Rasberry, By (author) Bob Myers

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    DescriptionThis text is designed for individuals who will require excellent command of written, spoken, and graphic communication as it relates to managers. Featured are balanced discussions of theory and applications, discussions on ethics concepts and cross cultural communication, job search strategies, technological influences in communication, and illustrative examples. The text includes practical chapters on visual support of written and oral presentations, how to write and deliver a case analysis, meeting management, and how to conduct an interview with the media examples.


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  • Full bibliographic data for Advanced Business Communications

    Title
    Advanced Business Communications
    Authors and contributors
    By (author) John M. Penrose, By (author) Robert W. Rasberry, By (author) Bob Myers
    Physical properties
    Format: Hardback
    Number of pages: 450
    Width: 184 mm
    Height: 235 mm
    Weight: 885 g
    ISBN
    ISBN 13: 9780324037395
    ISBN 10: 0324037392
    Classifications

    BIC E4L: BUS
    Nielsen BookScan Product Class 3: S4.2
    BIC subject category V2: KJM, KJP
    LC subject heading:
    DC21: 658.45
    BISAC V2.8: BUS071000
    Thema V1.0: KJM, KJP
    Edition
    4, Revised
    Edition statement
    4th Revised edition
    Publisher
    Cengage Learning, Inc
    Imprint name
    South-Western
    Publication date
    05 August 2000
    Publication City/Country
    Mason, OH
    Table of contents
    Part 1 Introduction to advanced business communication: advanced business communication; information and persuasion; advanced visual support. Part 2 Written communication: a process for advanced writing; writing direct messages. (Part contents).