Advanced Business Communications

Advanced Business Communications


By (author) John M. Penrose, By (author) Robert W. Rasberry, By (author) Bob Myers

List price $53.12

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  • Publisher: South-Western
  • Format: Hardback | 450 pages
  • Dimensions: 184mm x 235mm x 25mm | 885g
  • Publication date: 5 August 2000
  • Publication City/Country: Mason, OH
  • ISBN 10: 0324037392
  • ISBN 13: 9780324037395
  • Edition: 4, Revised
  • Edition statement: 4th Revised edition

Product description

This text is designed for individuals who will require excellent command of written, spoken, and graphic communication as it relates to managers. Featured are balanced discussions of theory and applications, discussions on ethics concepts and cross cultural communication, job search strategies, technological influences in communication, and illustrative examples. The text includes practical chapters on visual support of written and oral presentations, how to write and deliver a case analysis, meeting management, and how to conduct an interview with the media examples.

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Table of contents

Part 1 Introduction to advanced business communication: advanced business communication; information and persuasion; advanced visual support. Part 2 Written communication: a process for advanced writing; writing direct messages. (Part contents).