Above the Fold: Understanding the Principles of Successful Web Site Design

Above the Fold: Understanding the Principles of Successful Web Site Design


By (author) Brian Miller

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  • Publisher: How Books
  • Format: Hardback | 272 pages
  • Dimensions: 191mm x 221mm x 20mm | 771g
  • Publication date: 25 March 2011
  • Publication City/Country: Ohio
  • ISBN 10: 144030842X
  • ISBN 13: 9781440308420
  • Illustrations note: black & white illustrations, colour illustrations, black & white line drawings, colour line drawings
  • Sales rank: 102,090

Product description

This is a different kind of web design book. Above the Fold is not about timely design or technology trends; instead, this book is about the timeless fundamentals of effective communication within the context of web design. It is intended to help you, the reader, understand the considerations that web designers make when developing successful websites. Above the Fold is divided into three sections: * Design & Typography * Planning & Usability * Business Value Each section represents a phase in the continuous cycle of web design. It's the balance among design, usability, and return on investment that makes a website truly great. Topics covered in Above the Fold include: * What makes web design unique * The history of web design * Anatomy of a web page * White space and grid use in web design * The elements of web design: color, texture, imagery, scale, depth, animation, and variability * Web typography, including web-safe type, images of type, and font replacement and embedding * Web project planning * Information architecture, including site maps, wireframes, and user flow diagrams * The elements of usability: navigation, breadcrumbs, links, search, submission forms, and error messaging * Search engine optimization * Online marketing, including banner ads, viral and social marketing, on-site marketing, and email marketing * Web statistics and analysis

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Author information

Brian D. Miller is an award-winning designer and lecturer who specializes in branding and Web design and development. His experience ranges from being the in-house creative director of Gartner Inc.-a $1 billion consulting firm-to principal design director of the Brian Miller Design Group. His clients include GE, NBC Universal, Delta Airlines, Wyeth Pharmaceuticals, BMW, A&E Television, and Unilever. Brian's work has been featured in the pages of Print Magazine and numerous awards annuals including the New York Festivals. His design work has also been honored by the Effi Awards, MIXX Awards (Gold), Stevies (Best Rich Media Online Ad Campaign), Connecticut Art DIrectors Club, Connecticut Advertisers Club, London International Awards and the ACE Awards.