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    AQA Business Studies for AS (Paperback) By (author) Ian Marcouse, By (author) Malcolm Surridge, By (author) Andrew Gillespie, By (author) Nigel Watson


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    DescriptionThis latest edition offers unrivalled depth and authority, helping students prepare for their exams. - Hundreds of new case studies that can be used for homework or the classroom - Up-to-date with recent world economic and financial events and putting them into the context of AQA Business Studies - Authoritative and in-depth coverage will give you the knowledge of business studies to achieve the very best grades Answers to the questions and activities in the book can be found in AQA Business Studies for AS (Marcouse): Answers and Resources Dynamic Learning which can be purchased via www.hoddereducation.co.uk/dynamiclearning

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    AQA Business Studies for AS
    Authors and contributors
    By (author) Ian Marcouse, By (author) Malcolm Surridge, By (author) Andrew Gillespie, By (author) Nigel Watson
    Physical properties
    Format: Paperback
    Number of pages: 352
    Width: 152 mm
    Height: 224 mm
    Thickness: 10 mm
    Weight: 204 g
    ISBN 13: 9781444122466
    ISBN 10: 1444122460

    Warengruppen-Systematik des deutschen Buchhandels: 17820
    BIC E4L: BUS
    Nielsen BookScan Product Class 3: S4.0T
    BIC educational purpose qualifier V2: 4KL
    BIC subject category V2: KJB
    DC22: 650
    BISAC V2.8: BUS000000, BUS041000
    BIC subject category V2: 4KL
    Thema V1.0: KJB
    Thema educational purpose qualifier V1.0: 4Z-GB-AL, 4CN
    2, Revised
    Edition statement
    2nd Revised edition
    Illustrations note
    Imprint name
    Publication date
    01 April 2011
    Publication City/Country
    Author Information
    Ian Marcouse is a former Chief Examiner for Business Studies for a major awarding body and is an experienced teacher. He is Founding Editor of Business Review magazine and his previous books include The Complete A-Z Business Studies Handbook. The author team for the new edition is: Ian Marcouse, Andrew Gillespie, Malcolm Surridge, Naomi Birchall, Marie Brewer and Andrew Hammond.
    Table of contents
    Starting a business 1 Enterprise and entrepreneurs 2 Identifying business opportunities 3 Protecting business ideas 4 Developing business plans 5 Key concepts in business start-up 6 Choosing the right legal structure Getting the start-up right 7 Market research 8 Understanding markets 9 Sources of finance 10 Location factors for a business start-up 11 Employing people Financial planning 12 Calculating revenue, costs and profit 13 Break-even analysis 14 Cash flow management and forecasting 15 Setting budgets 16 Assessing business start-ups Finance 17 Using budgets 18 Improving cash flow 19 Measuring and increasing profit 20 Cash flow vs profit 21 Integrated finance People in business 22 Productivity and performance 23 Organisational structure 24 Measuring the effectiveness of the workforce 25 Recruitment and training 26 Motivation in theory 27 Motivation in practice 28 Integrated people in organisations Operations management 29 Introduction to operations management 30 Customer service 31 Effective quality management 32 Working with suppliers 33 Capacity utilisation 34 Making operational decisions 35 Using technology in operations 36 Integrated operations management Marketing and the competitive environment 37 An introduction to effective marketing 38 Niche versus mass marketing 39 Designing an effective marketing mix 40 Product and product differentiation 41 Product life cycle and portfolio analysis 42 Promotion 43 Pricing 44 Price elasticity of demand 45 Place 46 Marketing and competitiveness Exam success 47 A-grade concepts for AS-level 48 Tackling AQA Unit 1 49 Mock exam for Unit 1 50 Tackling AQA Unit 2 51 Mock exam for Unit 2