The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing


By (author) Al Ries, By (author) Jack Trout

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  • Publisher: Profile Business
  • Format: Paperback | 160 pages
  • Dimensions: 114mm x 196mm x 12mm | 100g
  • Publication date: 24 October 1994
  • Publication City/Country: London
  • ISBN 10: 1861976100
  • ISBN 13: 9781861976109
  • Illustrations note: line drawings
  • Sales rank: 8,026

Product description

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

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Author information

Jack Trout runs a marketing consulting firm in Greenwich, Connecticut with Al Ries. They are the authors of the bestsellers Positioning, Marketing Warfare, Bottom-Up Marketing and Focus.