22 Immutable Laws of Marketing

22 Immutable Laws of Marketing

By (author) Al Ries , By (author) Jack Trout

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The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.

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  • Mixed media product
  • 109.22 x 177.8 x 25.4mm | 45.36g
  • 01 Mar 1993
  • HarperCollins Publishers (Australia) Pty Ltd
  • New South Wales
  • English
  • Abridged
  • abridged edition
  • analog.
  • 1559947608
  • 9781559947602
  • 634,069

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This is an AUDIO CASSETTE!

I ordered this book and was surprised to open the package to find it was an audio cassette. Unless you are living in the early 90s don't order this product.show more
by Simon Deadman