22 Immutable Laws of Marketing

22 Immutable Laws of Marketing

Book rating: 01 Mixed media product

By (author) Al Ries, By (author) Jack Trout

List price $12.00

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  • Publisher: HarperCollins Publishers (Australia) Pty Ltd
  • Format: Mixed media product
  • Dimensions: 114mm x 184mm x 20mm | 91g
  • Publication date: 1 March 1993
  • Publication City/Country: New South Wales
  • ISBN 10: 1559947608
  • ISBN 13: 9781559947602
  • Edition: Abridged
  • Edition statement: abridged edition
  • Illustrations note: analog.
  • Sales rank: 607,898

Product description

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.

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Customer reviews

By Simon Deadman 25 Jan 2011 1

I ordered this book and was surprised to open the package to find it was an audio cassette. Unless you are living in the early 90s don't order this product.