22 Immutable Laws of Marketing: Violate Them at Your Own Risk

22 Immutable Laws of Marketing: Violate Them at Your Own Risk

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By (author) Al Ries, By (author) Jack Trout

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  • Publisher: HarperBusiness
  • Format: Paperback | 160 pages
  • Dimensions: 135mm x 206mm x 10mm | 127g
  • Publication date: 1 May 1994
  • Publication City/Country: New York
  • ISBN 10: 0887306667
  • ISBN 13: 9780887306662
  • Sales rank: 53,162

Product description

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

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