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    The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand (Paperback) By (author) Al Ries, By (author) Laura Ries

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    DescriptionThis marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.


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  • Full bibliographic data for The 22 Immutable Laws of Branding

    Title
    The 22 Immutable Laws of Branding
    Subtitle
    How to Build a Product or Service into a World-Class Brand
    Authors and contributors
    By (author) Al Ries, By (author) Laura Ries
    Physical properties
    Format: Paperback
    Number of pages: 272
    Width: 187 mm
    Height: 235 mm
    Thickness: 17 mm
    Weight: 360 g
    Language
    English
    ISBN
    ISBN 13: 9780060007737
    ISBN 10: 0060007737
    Classifications

    BIC E4L: GEN
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    B&T Modifier: Academic Level: 01
    BIC subject category V2: KJK
    DC21: 658.827
    LC subject heading:
    B&T Modifier: Subject Development: 10
    BIC subject category V2: GPS
    B&T General Subject: 180
    Ingram Subject Code: BE
    Libri: I-BE
    B&T Modifier: Text Format: 01
    BISAC V2.8: BUS002000
    Warengruppen-Systematik des deutschen Buchhandels: 27860
    BIC subject category V2: KJSM
    ECPA Christian Book Category: CLVCLFBUS
    DC22: 658.8/27, 658.827
    B&T Approval Code: A48505000
    LC subject heading:
    BISAC V2.8: BUS043020
    LC subject heading:
    LC classification: HD69.B7 R537 2002
    LC subject heading: ,
    BISAC V2.8: BUS090010, BUS043030
    LC subject heading:
    LC classification: HD69.B7 R5
    LC subject heading: ,
    BISAC V2.8: BUS043060
    Thema V1.0: KJK, GPS, KJSM
    Edition statement
    Reprint
    Publisher
    HarperCollins Publishers Inc
    Imprint name
    HarperBusiness
    Publication date
    01 October 2002
    Publication City/Country
    New York
    Author Information
    Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.