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    100 Things Every Designer Needs to Know About People: What Makes Them Tick? (Voices That Matter) (Paperback) By (author) Susan Weinschenk

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    DescriptionWe design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: * What grabs and holds attention on a page or screen? * What makes memories stick? * What is more important, peripheral or central vision? * How can you predict the types of errors that people will make?* What is the limit to someone's social circle?* How do you motivate people to continue on to (the next step? * What line length for text is best?* Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.


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  • Full bibliographic data for 100 Things Every Designer Needs to Know About People

    Title
    100 Things Every Designer Needs to Know About People
    Subtitle
    What Makes Them Tick?
    Authors and contributors
    By (author) Susan Weinschenk
    Physical properties
    Format: Paperback
    Number of pages: 256
    Width: 178 mm
    Height: 226 mm
    Thickness: 13 mm
    Weight: 544 g
    Language
    English
    ISBN
    ISBN 13: 9780321767530
    ISBN 10: 0321767535
    Classifications

    B&T Book Type: NF
    BIC E4L: ART
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    Nielsen BookScan Product Class 3: T1.3
    B&T Modifier: Subject Development: 10
    BIC subject category V2: AK
    Ingram Subject Code: PS
    BIC subject category V2: JMJ
    B&T Modifier: Academic Level: 03
    B&T Modifier: Text Format: 01
    B&T Merchandise Category: COM
    BISAC V2.8: COM022000, COM060060
    DC22: 745.4
    BISAC V2.8: PSY003000
    Warengruppen-Systematik des deutschen Buchhandels: 16360
    B&T General Subject: 235
    BISAC V2.8: COM060130
    LC subject heading: ,
    LC classification: NK1520 .W45 2011
    DC22: 745.4019
    Thema V1.0: AK, JMJ, UGD
    Illustrations note
    col. Illustrations
    Publisher
    Pearson Education (US)
    Imprint name
    New Riders Publishing
    Publication date
    14 April 2011
    Author Information
    Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology. She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.
    Table of contents
    The Psychology of DesignHow People SeeHow People ReadHow People RememberHow People ThinkHow People Focus Their AttentionWhat Motivates PeoplePeople Are Social AnimalsHow People FeelPeople Make MistakesHow People DecideBibliographyINDEX