One to One: The Essence of Retail Branding and Design

One to One: The Essence of Retail Branding and Design


By (author) Michel Van Tongeren

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  • Publisher: BIS Publishers B.V.
  • Format: Hardback | 240 pages
  • Dimensions: 206mm x 257mm x 23mm | 1,043g
  • Publication date: 26 February 2013
  • Publication City/Country: Amsterdam
  • ISBN 10: 9063692641
  • ISBN 13: 9789063692643
  • Illustrations note: 100 Colour
  • Sales rank: 383,334

Product description

The book on everything you need to know about retail branding, retail formula development, and out-of-the-box thinking. Follow the customer's journey from the couch at home to buying the physical product, and cover all the steps in between--offline and online--a practical and inspirational book.

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Author information

Brand strategy, concepting and design are at the core of my business. Founder of SVT Branding and Design Group. The design company that is specialized in consumer environments and retail development. The proverb is 'Design gives form to the thought; so it begins with the thought.' Writer of the book 'Retail Branding; form Stopping Power to Shopping Power. Tutor at the Piet Zwart Institute, Retail Design Masters Tutor at the TU Delft and TopTech, Retail Design Masters. Lecturer at many places e.g. Nijenrode University, Eurib master of design management, and international equivalents